Digital Marketing Transformation Lead

5 hours ago


Murarrie, Queensland, Australia Foot Locker Full time

About the Role

Foot Locker Asia Pacific is seeking a results-driven marketing leader to drive the transformation of our paid media, search marketing, affiliate marketing, and organic social media activities in Australia and New Zealand.

Responsibilities

  • Lead the development and implementation of a comprehensive transformation roadmap for the team, including new agency onboarding, technology adoption, and data-driven decision making.
  • Manage agency relationships and performance, as well as relationships with major platforms.
  • Develop and execute full-funnel digital journeys to capture and retain new customers, refine target funnels, and optimize creative and channel choices.
  • Provide campaign insights and brand health reporting through a combination of dashboards and agency/platform commissioned research.
  • Build and leverage vendor partner relationships to demonstrate media success and grow media opportunities.
  • Collaborate with the internal brand team on tactical brand campaigns, ensuring objectives and creative best practices are met.
  • Work closely with counterparts in Europe and North America on media, search, affiliates, martech, and more.
  • Accelerate growth through customer widening, diversification, and media optimization.
  • Elevate the customer experience by leveraging local social and media channel opportunities and learnings.
  • Drive productivity through efficient agency management, smooth brief intake, routine insight generation, and ROI improvements.
  • Lead cross-channel attribution strategy and progress away from last-click attribution.
  • Leverage the power of the team by bringing the business along on the journey towards improved automation, full-funnel marketing, performance tactics, and local customer behavior and media consumption insights.

Requirements

  • Deep media and publisher knowledge.
  • Leadership experience.
  • Experience managing multi-million dollar budgets.
  • Experience in change management.
  • Previous hands-on experience in key digital platforms, including Google Ads, DV360, SA360, and social platform ad management platforms (Meta, TikTok, Snapchat, and Pinterest).
  • Data-driven, able to analyze and optimize campaign performance.
  • Strong communicator able to translate complex concepts to wider audiences and pitch for investment opportunities.
  • Strong technical skillset, including experience with feed management tools, CDPs, and automation tools.
  • Experience introducing new technologies to teams.
  • Ability to translate business goals into actionable digital media strategy and meet KPIs.
  • Experience in overseeing a social media manager, content strategy, and audience engagement strategy is preferred or a demonstrated passion for organic social.


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