Senior Campaign Strategist

1 week ago

North Sydney Council, Australia TPG Telecom Full time

Job Summary

The Senior Campaign Strategist will be responsible for developing and executing customer campaign management strategies across Vodafone using advanced analytical toolsets. Working as part of our team of marketing professionals, this role will service the Marketing function at TPG Telecom to deliver effective and accurate campaign offer configuration.

Key Responsibilities

  • Manage end-to-end build and delivery of campaigns and orchestrate campaigns across channels
  • Data Management and Optimization – utilize our data and platforms to propose the best ways to deliver personalized campaigns; Design and perform A/B testing, and ongoing optimization to maximize open rates
  • Identify opportunities to optimize, simplify, and automate campaigns and lead cross-functional teams to implement the changes
  • Contribute to the culture of Test & Learn in the team through embedding robust test & learn methodologies into campaigns by leveraging data-driven insights
  • Lead initiatives to understand existing challenges and business problems, suggest ways to improve targeting through accurate and timely campaign reporting and the use of previous campaign findings to fine-tune/improve marketing effectiveness
  • Devise and manage the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, conversion, and monetization numbers
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability
  • Conduct regular split-testing on customer audiences, subject lines, landing pages, template designs, and messaging
  • Build and execute campaigns to agreed deadlines

Requirements

  • 5+ years' hands-on experience in customer campaign execution
  • Direct experience with SAS CI360, Salesforce Marketing Cloud, or advanced knowledge on other campaign platforms (Adobe Campaign, Unica, CIM, PEGA)
  • Strong SQL skills and good understanding of relational database structure, ideally using Teradata
  • Analytically driven person with demonstrated record of using insights to improve customer experience and business outcomes
  • Understands data-driven marketing, digital marketing, marketing analytics, and lead management
  • Innovative character keen to think out of the box in a pragmatic and systematic approach
  • Strong communicator with the ability to work collaboratively and efficiently with different stakeholders
  • Ability to manage conflicting priorities in an agile environment

Benefits and Perks

  • Flexible hybrid way of working (from home and office)
  • 'Stay Connected Mobile' – Access to a free mobile plan
  • 'Stay Connected NBN' – Access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
  • Access to TPG Learning Hub platform and internal development opportunities
  • Access to Corporate Partner Discounts

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