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Senior Media Strategist

2 months ago

Sydney, New South Wales, Australia Innocean Australia Full time
About Innocean Australia

Innocean Australia is a leading agency network with 31 offices and over 3000 employees in 21 countries. We're the fastest growing agency network in the world, with a strong presence in Australia since 2008.

We're a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, producers, and media experts who work together in a collaborative environment. Our passion and focus is building strategic media and creative solutions across all touchpoints on a consumer's journey to a brand.

We're proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called 'Jeong' - an ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.

About the Role

The Senior Planning Manager will be a key leader within our media department, responsible for overseeing the development and execution of high-impact media strategies. This role requires a seasoned professional with a deep understanding of media planning, strong leadership abilities, and a strategic mindset.

As a Senior Planning Manager, you will be instrumental in steering the strategic direction of our media initiatives, ensuring that every campaign not only meets but exceeds client expectations. This role involves a high level of strategic thinking, as you'll be expected to anticipate market trends and client needs and translate these insights into actionable media strategies.

Key Responsibilities
  • Strategic Media Leadership
    • Develop comprehensive media strategies that align with clients' marketing objectives and drive effective results across multiple channels.
    • Drive innovation in media planning by integrating emerging trends, technologies, and methodologies to enhance campaign performance.
    • Provide high-level strategic guidance on media planning, ensuring alignment with broader business goals and client expectations.
  • Team Management & Development
    • Mentor and lead a team of media planners, fostering a collaborative and high-performance culture.
    • Coordinate with other departments (creative, strategy, account management) to ensure cohesive execution of integrated media campaigns.
  • Client & Stakeholder Engagement
    • Serve as a senior point of contact for key clients, building strong relationships and understanding their strategic needs and objectives.
    • Lead the development and presentation of media plans, performance reports, and strategic recommendations to clients and internal stakeholders.
  • Campaign Oversight & Optimisation
    • Oversee the implementation of media plans, ensuring adherence to strategy, budget, and timelines.
    • Conduct in-depth analysis of campaign performance, utilizing insights to optimize current strategies and inform future planning.
  • Market Insights & Research
    • Stay abreast of industry trends, market dynamics, and competitive landscape.
    • Apply this knowledge to enhance media strategies and maintain a competitive edge.
  • Continuous Improvement
    • Stay up to date on industry trends and advancements.
    • Lead and actively participate in team meetings and share ideas and feedback.
About You

We're looking for a seasoned professional with a deep understanding of media planning, strong leadership abilities, and a strategic mindset. If you have a passion for innovation and a track record of driving successful media strategies, we'd love to hear from you.

As a Senior Planning Manager, you will be instrumental in steering the strategic direction of our media initiatives, ensuring that every campaign not only meets but exceeds client expectations.

We offer a competitive salary, individual professional development, regular appraisals and 360 feedback, hybrid working, client-sponsored benefits, progressive parental leave policies, floating leave, and a pet-friendly environment.