Account-Based Marketing Specialist

4 weeks ago

Sydney, New South Wales, Australia Chandler Macleod Full time

Chandler Macleod is seeking a highly motivated and results-driven Account-Based Marketing (ABM) specialist to join their team in Sydney. As an ABM specialist, you will be responsible for executing strategic and personalized marketing campaigns to build strong relationships, enhance reputation, and drive pipeline growth within key accounts in Australia and New Zealand.

About the Role

You will work closely with the sales team to ensure marketing efforts align with their strategies, including lead generation and nurturing. You will develop and implement strategies to engage key stakeholders within target accounts, fostering strong relationships and trust. This 12-month maternity cover contract starts in December 2024 and requires a motivated professional who thrives in a dynamic, collaborative environment.

Key Responsibilities

  • Develop and execute custom marketing journeys across various channels, such as events, email, digital, and webinars, to drive account engagement.
  • Partner with local and global marketing teams to leverage all relevant marketing programs, including events, executive engagement, and digital channels.
  • Tailor marketing content to resonate with target accounts, including emails, case studies, social media, and other collateral.
  • Use data to uncover insights, measure ABM campaign effectiveness, and adjust strategies to optimize results.
  • Manage the budget for ABM initiatives, ensuring cost-effective execution.

Requirements

  • Proven experience in B2B marketing, particularly in ABM or a similar field.
  • Strong stakeholder management skills with an ability to work closely with sales teams.
  • Data-driven mindset and experience using analytics to inform and optimize campaigns.
  • Excellent project management skills and ability to handle multiple campaigns simultaneously.
  • Bachelor's degree in Commerce, Business, Marketing, or a related field.
  • 7+ years of experience in B2B marketing and campaign management.

Salary: $90,000 - $110,000 per annum, depending on experience.

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