Digital Marketing Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeDigital Full time $55,000 - $70,000

Strategic Digital Marketer

You are a seasoned digital professional seeking to showcase your strategic, tactical, creative and analytical skills. Your curiosity drives you to achieve exceptional outcomes.

Key responsibilities include:

  • Developing and executing comprehensive digital marketing strategies from planning to delivery;
  • Proactively recommending innovative campaign ideas to enhance performance;
  • Conducting in-depth search engine optimization audits, including keyword research and website content recommendations;
  • Collaborating with teams to optimize design, content and technical elements;
  • Staying up-to-date on industry trends, best practices and emerging technologies through continuous research.

To excel in this role, you must possess:

  • Substantial experience in an active marketing position with key responsibilities including digital marketing and analytics;
  • Experience in building and managing search, display and video campaigns across multiple platforms;
  • A data-driven mindset with the ability to apply analytics insights to drive marketing campaigns;
  • In-depth knowledge and implementation experience with Google Analytics, Google Tag Manager and Google Search Console;
  • Strong organizational and project management skills with the ability to handle multiple priorities and deadlines;
  • Effective collaboration skills for working closely with internal teams and communicating insights and recommendations clearly;
  • In-depth knowledge and experience in developing custom first-party audiences;
  • Experience with marketing automation tools;
  • Ability to craft compelling ad copy and content aligned with campaign objectives;
  • Excellent verbal, written and presentation skills.

This is a full-time opportunity requiring in-person collaboration at our office.

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