Travel Trade Recruitment: Lead Marketing Strategist for East Asia Travel Company
1 month ago
We are seeking a seasoned Marketing Manager to join our boutique travel company specializing in East Asia. As a creative and results-driven professional, you will be responsible for developing and executing marketing strategies that drive business growth and align with our company goals.
Key Responsibilities:
- Evaluate current brands and marketing efforts, working closely with the product team to create new offerings and enhance brand positioning.
- Design and execute multi-channel campaigns across digital, print, and social media platforms to engage target audiences.
- Plan and manage promotional events for past and potential customers, as well as industry sales support initiatives.
- Collaborate with the digital team to produce engaging content for blogs, newsletters, social media, and the website.
- Analyze market trends and customer feedback to inform strategies and identify growth opportunities.
- Monitor campaign metrics and provide insights for optimization.
About You:
- A minimum of 3 years of experience in a Marketing Manager role within the travel industry.
- In-depth knowledge of the South Asia region, specifically India and Sri Lanka.
- Excellent verbal and written communication skills.
- A creative and passionate personality.
The Package:
- $90,000 - $120,000 per annum, depending on experience + super.
- The opportunity to accompany agent famils and undertake recces/knowledge building trips.
- Flexible work arrangements.
- A dynamic and supportive work environment focused on innovation and collaboration.
This role is open to candidates based in Sydney, Melbourne, or Brisbane on a remote basis.
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