Travel Trade Recruitment: Lead Marketing Strategist for East Asia Travel Company

1 month ago


Melbourne, Victoria, Australia Travel Trade Recruitment Full time

We are seeking a seasoned Marketing Manager to join our boutique travel company specializing in East Asia. As a creative and results-driven professional, you will be responsible for developing and executing marketing strategies that drive business growth and align with our company goals.

Key Responsibilities:

  • Evaluate current brands and marketing efforts, working closely with the product team to create new offerings and enhance brand positioning.
  • Design and execute multi-channel campaigns across digital, print, and social media platforms to engage target audiences.
  • Plan and manage promotional events for past and potential customers, as well as industry sales support initiatives.
  • Collaborate with the digital team to produce engaging content for blogs, newsletters, social media, and the website.
  • Analyze market trends and customer feedback to inform strategies and identify growth opportunities.
  • Monitor campaign metrics and provide insights for optimization.

About You:

  • A minimum of 3 years of experience in a Marketing Manager role within the travel industry.
  • In-depth knowledge of the South Asia region, specifically India and Sri Lanka.
  • Excellent verbal and written communication skills.
  • A creative and passionate personality.

The Package:

  • $90,000 - $120,000 per annum, depending on experience + super.
  • The opportunity to accompany agent famils and undertake recces/knowledge building trips.
  • Flexible work arrangements.
  • A dynamic and supportive work environment focused on innovation and collaboration.

This role is open to candidates based in Sydney, Melbourne, or Brisbane on a remote basis.



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