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Senior Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $150,000 - $200,000
Marketing Director Opportunity

We are seeking a skilled Marketing Director to lead our marketing efforts and drive business growth. This is a high-impact leadership position that requires a blend of strategic thinking, team leadership, and hands-on performance marketing expertise.

About the Role:
  • Develop and execute a full-stack marketing strategy across SEO, SEM, social media, email campaigns, and push notifications to drive ROI and user growth.
  • Map and optimize user journeys for CFD traders from awareness to conversion and retention.
  • Plan and execute a robust content strategy, including influencer/KOL marketing to build brand trust and drive engagement across key trading communities.
  • Manage and optimize programmatic advertising campaigns using DSPs and DMPs to achieve global scale.
  • Oversee brand positioning, creative development, and consistency across all marketing touchpoints.
  • Conduct market research and competitive analysis to inform marketing strategy.
  • Build and manage a high-performing marketing team, setting clear KPIs and aligning with business goals.
  • Collaborate with product, sales, and operations teams to align marketing initiatives with business growth strategies.
  • Monitor, analyze, and report on marketing performance metrics, adjusting tactics to optimize outcomes.
Requirements:
  • Proven experience (5+ years) in digital and strategic marketing roles, preferably in CFD, FX, crypto, or fintech industries.
  • Hands-on experience with platforms like Lotame, DV360, The Trade Desk, and Google Display Network.
  • Deep understanding of lookalike audience building, campaign segmentation, and targeting across Meta, Google, and third-party DSPs.
  • Familiarity with tools such as Ad Roll, Eskimi, Quantcast, Liftoff, Appreciate, Moloco Cloud, Adikteev, MGID, Remerge, Clearpier, and Kayzen.
  • Demonstrated success in retargeting and remarketing strategies.
  • Strong analytical skills and experience with data-driven decision-making.
  • Exceptional leadership, communication, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced, evolving environment with a passion for innovation.
Benefits:

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

About Us:

We are a forward-thinking company driven to deliver better, faster, and more efficient products and services to our stakeholders.

We value transparency, integrity, and excellence in everything we do.