Digital Transformation Specialist
1 week ago
This is a mid-senior level temporary opportunity to contribute to the strategy, execution and uplift of our search and personalisation capabilities.
The NSW Government Digital Channels team leads the transformation of the government's digital presence by delivering inclusive, consistent and customer-centric experiences.
As an Advisor for Search Engine Optimisation and Personalisation, you will report to the Senior Manager and be responsible for:
- Delivering innovative SEO and personalisation initiatives across nsw.gov.au, supporting measurable improvements in customer experience and discovery.
- Contributing to the optimisation of site search on nsw.gov.au, including ongoing monitoring, reporting and performance improvements.
- Supporting the development and deployment of personalisation and recommendation strategies using Adobe Target and GA4, including campaign setup, segmentation, testing and reporting.
- Preparing analysis and insights from tools such as Google Analytics 4, Search Console, SEMrush, Adobe Target and internal search analytics to inform decision-making and drive continuous improvement.
You will collaborate with internal stakeholders, agency partners, content editors, product managers and technical teams to support SEO, internal search and personalisation goals.
Key skills and experience required include:
- 3+ years of experience in SEO for large-scale websites (government, enterprise or e-commerce), with strong understanding of technical SEO, keyword research, structured data (schema) and web analytics.
- Experience working with internal site search and/or AI-powered search tools.
- Experience delivering or supporting personalisation or experimentation activities using tools like Adobe Target and GA4.
- Experience building or using Google Data Studio dashboards to present insights clearly to stakeholders and support data-driven decisions.
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