Project Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Ingenia Communities Full time
About the Role

We are seeking a seasoned Project Marketing Manager to join our NSW residential communities' team. As a key member of our marketing team, you will be responsible for driving day-to-day marketing operations and lead generation campaigns for active projects, while developing positioning, launch strategy, and awareness-building campaigns for greenfield projects.

Key Responsibilities
  • Lead the ongoing management and strategy of place brand identity, ensuring consistency across all marketing, media, and collateral to retain brand integrity while retaining a strong connection with the Ingenia Lifestyle parent brand.
  • Regularly analyze lead traffic, quality, behavior, and trends to inform marketing strategy and planning.
  • Oversee the coordination of asset production such as renders, photography, video shoots, aerials, floor plans, stage releases, and general marketing collateral.
  • Collaborate with sales and operational stakeholders to maintain a regular cadence of community events.
  • Management of project marketing budgets ensuring marketing spend is effective, efficient, and accurately reported.
  • Liaise and network with a range of stakeholders including customers, cross-functional colleagues, suppliers, external agencies, and partner organizations.
About You
  • Extensive property marketing experience, preferably in retirement living.
  • Strategic marketer with experience in new project launches, from visioning to onsite activation.
  • Experience in briefing and managing creative and media agencies.
  • Ability to evaluate customer research, market conditions, and competitor data to provide qualitative input into the strategic marketing plans.
  • Relevant tertiary and industry qualifications in Marketing and/or Communications.
  • Experience contributing to delivery of campaigns and events with ambition to manage end-to-end including objectives, ideation, planning, execution, and evaluation.
  • Strong interpersonal and problem-solving skills, experienced at working effectively with diverse stakeholder groups.
  • You are a collaborative, curious, and energetic team player, with an agile and open-minded approach during a period of function transformation.

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