Digital Marketing Strategist

3 weeks ago

Sydney, New South Wales, Australia Online Marketing Gurus Full time
About the Role

We are seeking an experienced SEO Consultant to join our team at Online Marketing Gurus. As a key member of our SEO team, you will be responsible for developing and executing successful SEO campaigns to achieve client objectives.

Key Responsibilities
  • Support the smooth running of the team, including training & development, escalations, and deep dives.
  • Manage and build relationships with internal teams, external clients, and agencies to develop and execute successful SEO campaigns.
  • Analyse and conduct integrated search performance management and client training workshops.
  • Assist Account Managers with preparing for and attending meetings for quarterly client reviews.
  • Track progress and continuously monitor the effectiveness of search campaigns and adjust where necessary.
  • Provide support for ad-hoc analytics reporting requests from internal team members and clients.
  • Provide analytics and tracking setup on different Search initiatives & Multi-Channel search campaigns for a defined set of KPI's based on project requirements.
  • Manage data gathering across a variety of platforms including Screaming Frog / Deepcrawl, Google Analytics & Google Tag Manager, SEMRush, Search Console / Webmaster Tools, AHRefs, Google Keyword Planner, etc.
  • Develop content distribution strategies using earned and owned media.
  • Provide creative recommendations for improving campaign performance for both SEO & integrated campaigns.
  • Manage a portfolio of clients.
  • Construct presentation-ready reporting completed regularly delivering valuable insights as to the performance of the managed SEO campaigns.
Requirements
  • Minimum 3 years of SEO experience.
  • Minimum 3 years of Digital Marketing experience.
  • Knowledge of the key aspects of SEO or integrated marketing campaigns as well as inbound of multi-channel marketing concepts.
  • Knowledge and application of SEO and web analytics tools for data analysis (basic and advanced analytics certified).
  • Ability to present findings and relevant recommendations succinctly.
  • Ability to prioritise and self-manage tasks.
  • Competency in soft-skills, including project management, communication, interpersonal skills, conflict resolution, objection handling.
  • Demonstrated ability to manage projects to a budget & on time.
  • Possess knowledge of how websites work both from a user perspective and from a search agent's perspective.
  • Understanding of HTML, CSS, JavaScript, etc.
  • Advanced knowledge of Google Sheets, Docs, Slides, etc.
  • Strong organisational and time management skills as well as Administration/Project Management skills.
About Online Marketing Gurus
  • We are a leading independent agency in Australia, with a focus on hiring good human beings and providing opportunities for growth and development.
  • We believe in the importance of employee happiness and well-being, and offer a range of benefits and perks to support this.
  • We are committed to diversity, equity, and inclusion, and strive to create a workplace that is welcoming and inclusive for all.
  • We are a rapidly growing company, with a strong focus on innovation and R&D.

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