Digital Brand Manager

13 hours ago


Melbourne, Victoria, Australia L'Oréal Full time

About the Role

As a Digital Brand Manager at L'Oréal, you will be responsible for driving the brand's growth through strategic digital marketing initiatives. Reporting to the Brand Director, you will develop and execute comprehensive digital marketing plans to elevate the brand's overall awareness.

Key Responsibilities:

  • Develop and execute online brand strategies to meet consumer expectations and drive commercial opportunities
  • Design and implement content and marketing activation plans for e-retailers and pure players, aiming to influence retailers and create synergies between brand digital activities, content strategy, and e-retailer strategies
  • Ensure consumer trends, insights, path to purchase, and behaviors (online and offline) are integrated into decision-making processes
  • Monitor market trends, consumers, and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends, and through regular e-store visits and assessments
  • Track trends and act on insights to optimize e-retail SEO and brand SEM
  • Collaborate with the brand team to facilitate the conversion of KPIs, deliver clear objectives (digital and data collection-based), and provide insights to inform decision-making and improve user experience
  • Collect, analyze, and interpret information from various data sources to generate insights, track ROI, and make constructive strategic decisions and recommendations to management
  • Develop media investment strategies for the brand: selecting platforms, allocating budget, executing perfectly, and reporting results


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