Senior Brand Strategist

1 week ago

Melbourne, Victoria, Australia beBeeBrandManager Full time $120,000 - $170,000

Key Role: Retail Incontinence Portfolio Lead

Job Overview:

This is a leadership position that drives the retail incontinence portfolio across Australia and New Zealand, developing brand and category strategies to deliver growth.

Key Responsibilities:
  • Develop a 3–5 year brand and category strategy for the region.
  • Lead the development of overall brand communication strategies.
  • Craft and execute campaign ideas across multiple channels.
  • Leverage consumer insights to drive innovation with local and global teams.
  • Analyse market trends and competitor activity to inform strategic decisions.
  • Collaborate with cross-functional teams to achieve business objectives.
Requirements:
  • A tertiary qualification in Marketing or a related field.
  • At least 5 years of experience in brand management, preferably within FMCG.
  • Strong capabilities in positioning, product, packaging, pricing, promotion, and distribution.
  • A strategic thinker with end-to-end new product development experience and strong business acumen.

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