Dynamic Marketing Leader

6 days ago

Sydney, New South Wales, Australia beBeeRegional Full time $80,000 - $140,000
Senior Marketing Strategist - Asia Markets

We are seeking a skilled Senior Marketing Strategist to lead our marketing efforts in Asia. The successful candidate will have extensive experience in developing and executing marketing campaigns that drive business growth and brand awareness across China and Southeast Asia.

This is an exciting opportunity for a motivated professional to join our team and make a meaningful contribution to our regional marketing strategy. As a key member of our marketing team, you will be responsible for shaping our brand presence and driving engagement across multiple digital platforms, including WeChat, Douyin, Xiaohongshu, TikTok, Facebook, Instagram and X.

The ideal candidate will have a deep understanding of consumer behavior and cultural dynamics in the region, as well as hands-on experience with local platforms and tools. You will also be comfortable working collaboratively across cultures, time zones, and functions to deliver integrated marketing campaigns that support both regional and global objectives.

Key responsibilities:

  • Develop and execute end-to-end marketing campaigns tailored to China and Southeast Asia, driving awareness, engagement, and conversion.
  • Manage and grow our presence on platforms like WeChat, Douyin, Xiaohongshu, Weibo, TikTok, Facebook, Instagram and X, ensuring content is culturally relevant and engaging.
  • Translate consumer trends, competitor activity, and cultural nuances into actionable marketing strategies.
  • Develop compelling stories, visuals, and video content tailored to each market—balancing brand consistency with local preferences.
  • Influencer & KOL partnerships: Identify and collaborate with Key Opinion Leaders and influencers across the region to amplify brand reach and credibility.
  • Cross-functional collaboration: Work closely with product, creative, and sales teams to deliver integrated campaigns that support both regional and global objectives.

About you:

  • Experience: 3+ years in marketing, with proven experience in China or Southeast Asia markets—particularly in digital and social media campaigns.
  • Cultural Fluency: In-depth understanding of consumer behavior and cultural dynamics in China and/or Southeast Asia, with hands-on knowledge of local platforms.
  • Creative & Strategic: Able to balance data-driven decision-making with fresh, innovative ideas that resonate with diverse audiences.
  • Collaborative Mindset: Strong interpersonal skills to work effectively across cultures, time zones, and functions.
  • Tech & Tools: Comfortable with digital marketing tools and analytics platforms (e.g., Google Analytics, WeChat Business Suite, Hootsuite).
  • Proficiency in another Asian language is highly regarded.

Benefits:

  • Mid-senior level position
  • Full-time employment
  • Marketing and Sales job function
  • Pharmaceutical Manufacturing industry

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