Campaign Data Strategist

1 week ago

North Sydney Council, Australia TPG Telecom Full time
Job Overview

We are seeking a highly skilled Senior Campaign Analyst to join our team at TPG Telecom. This is an excellent opportunity for individuals with experience in customer campaign management, data analysis, and digital marketing.

Key Responsibilities
  • Campaign Management: Manage end-to-end build and delivery of campaigns across various channels, ensuring effective execution and timely completion.
  • Data Analysis and Optimisation: Utilise data-driven insights to propose optimal campaign strategies, design A/B testing, and implement ongoing optimisation to maximise open rates.
  • Cross-Functional Collaboration: Lead cross-functional teams to simplify and automate campaigns, identifying opportunities for improvement and implementing changes.
  • Culture of Test & Learn: Embed robust test & learn methodologies into campaigns, leveraging data-driven insights to drive continuous improvement.
  • Campaign Reporting and Analytics: Develop and manage campaign reporting and analytics, providing actionable insights to improve marketing effectiveness.
Requirements
  • Experience: 5+ years' hands-on experience in customer campaign execution, with direct experience in SAS CI360, Salesforce Marketing Cloud, or advanced knowledge of other campaign platforms.
  • Skills: Strong SQL skills, good understanding of relational database structure, and analytical thinking.
  • Education: Bachelor's degree in a relevant field, such as marketing, business, or computer science.
Benefits
  • Flexible Work Arrangements: Enjoy a flexible hybrid work environment, with the option to work from home or office.
  • Employee Benefits: Access to a range of employee benefits, including free mobile and NBN plans, additional leave, and internal development opportunities.
About Us

TPG Telecom is a leading telecommunications company that values diversity, inclusivity, and innovation. We believe in creating meaningful relationships with our customers and communities, and we're committed to delivering exceptional customer experiences.

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