Lead Campaign Strategist

4 days ago

North Sydney Council, Australia Ooh Full time

About Us:

We are a leading operator in the Out Of Home advertising industry in Australia and New Zealand. Our purpose is to make public spaces better. We have over 800 team members and create deep engagement between people and brands through Unmissable location-based media solutions that inform, entertain, and inspire.

Our Mission:

We aim to push the boundaries of Out Of Home advertising by developing insightful, big ideas that exceed client expectations. Our network comprises 37,000 classic and digital signs across various locations, offering unparalleled reach and diversity.

The Role:

The Lead Campaign Strategist will be a key member of our creative and innovation hub, POLY. This role focuses on driving the development of campaign strategies that achieve results and win business for oOh. Key responsibilities include:

  • Creating insight-led campaign strategies that drive the right approach, to the right idea, across multiple OOH platforms.
  • Developing compelling stories in presentations to sell OOH creative ideas and media opportunities.
  • Researching and developing strategic insights to support creative ideation across multiple OOH platforms.
  • Leading responses to creative briefs from advertising agencies.
  • Collaborating with creative teams to define objectives and problem solve.
  • Ensuring brand positioning, awareness, and consideration while working within Brand Guidelines and Style Guides.
  • Developing insights and deep analysis of creative performance across multiple platforms.

Requirements:

We are looking for an exceptional individual with 4+ years of advertising experience, particularly in Out Of Home campaigns. The ideal candidate will have:

  • Exceptional communication skills to express strategy, key messaging, ideas, and opinions to stakeholders and wider teams.
  • A creative storyteller who understands how to connect with target audiences across all channels using great copy, imagery/video, and community interactions.
  • A self-motivated go-getter who can juggle multiple projects at once with ease.
  • A bold experimenter who is constantly looking for new ways to surprise, delight, and inspire consumers through each content pillar.
  • An understanding of industry and digital best practices, as well as knowledge of platform/Industry/creative trends.

What We Offer:

We provide a flexible work environment where you can bring your best self. Our benefits include:

  • You Flex – We recognise individual differences and offer flexibility in work arrangements.
  • Best You – We encourage personal growth through internal and external training, career paths, and wellbeing initiatives.
  • Your Leave, Your Way – We offer inclusive paid parental leave, paid wellbeing days, and swap holidays for days of significance.
  • Support You – We provide discounted gym memberships, clothing apparel, and wellbeing services.

Estimated Salary: AU$80,000 - AU$110,000 per annum.

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