Lifestyle Content Strategist

2 days ago

Sydney, New South Wales, Australia beBeeDirector Full time $110,000 - $135,000
Lead the creation and evolution of lifestyle content for a leading retail client. This strategic role oversees the development and publishing of a health and beauty magazine and digital lifestyle content, aligning with business objectives and customer needs.
Key Responsibilities
  • Lifestyle Content Strategy: Develop and implement a comprehensive strategy for lifestyle content across print and digital channels, focusing on audience-led insights and search behaviors.
  • Digital Content Creation: Oversee the production of high-quality digital content, including articles, videos, and social media posts, that showcase the brand's lifestyle offering and engage target audiences.
  • Content Ideation: Collaborate with cross-functional teams to generate innovative content ideas that drive engagement and meet business objectives.
  • Team Management: Lead and mentor a small team of content creators, providing guidance and support to ensure exceptional content delivery.

Requirements
  • Experience: Proven experience in lifestyle content creation, preferably in a senior role.
  • Skillset: Strong understanding of audience behavior, SEO principles, and content marketing strategies.
  • Creative Vision: Ability to develop and execute creative content ideas that resonate with target audiences.
  • Leadership: Effective leadership and management skills to guide a team of content creators.

Benefits
  • Development Opportunities: Access to training programs and workshops to enhance your skills and knowledge.
  • Flexible Work Arrangements: Option to work from home or our office, depending on your needs.
  • Recognition and Rewards: Regular recognition and rewards for outstanding performance and contributions.

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