Director of Customer Engagement and Digital Strategy

1 week ago

Australia beBeeStrategist Full time $110,000 - $155,000
Director of Customer Engagement and Digital Strategy

This is an exciting opportunity to drive strategic growth initiatives across Media and CX for a prestigious Travel company.

We are seeking a highly motivated data specialist who is passionate about the customer journey from first contact, through to conversion, brand experience and building brand advocacy.

This role is integral to driving business expansion in consumer demand and sales for all Tour Brands.

The successful candidate will thrive on collaboration with their regional and global teams.

Key responsibilities include:

  • Developing deep insights into customer behaviour to inform media strategies and channel optimisations.
  • Leading cross-functional project teams to deliver major strategic media projects across brand.
  • Collaborating with the direct reservations team to ensure initiatives result in optimised conversions and sales.
  • Identifying key tests across channels to work with global digital teams to implement.

You will be naturally obsessed with data, able to produce and analyse reports, then interpret the data that leads to actionable insights.

A deep understanding of media and data landscapes is essential.

Experience with analytics tools such as Power BI, Google Analytics & Google marketing stack or similar is necessary.

Able to multi-task and progress several projects simultaneously, working in a fast-paced environment.

Good communication skills and openness to collaboration are required.

Adaptability, agility, and commitment to wider team success is a must.

A passion for travel is desired.

Relevant qualification in Marketing or a related discipline is necessary.

Proven experience in a digital, media and / or relevant marketing function is required.

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