Senior Director, Integrated Marketing ANZ

7 days ago

Sydney, New South Wales, Australia Procore Technologies Full time
About the Role

We are seeking a highly experienced and strategic Senior Director, Integrated Marketing ANZ to join our Marketing Team at Procore Technologies. This role is responsible for developing and executing multi-channel marketing strategies that effectively support business expansion and customer acquisition, driving new growth opportunities across multiple territories.

Key Responsibilities
  • Strategy Development:
    • Develop and implement integrated marketing strategies that align with overall business goals and objectives.
    • Lead the creation of annual and quarterly marketing plans, ensuring alignment across all marketing channels and departments.
  • Campaign Management:
    • Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, content, events, and traditional marketing.
    • Ensure consistency in messaging and branding across all channels and touchpoints.
  • Team Leadership:
    • Lead, mentor, and develop a high-performing team, fostering a culture of creativity, collaboration, and accountability.
    • Provide guidance and support to team members, helping them achieve their professional goals.
  • Cross-Functional Collaboration:
    • Lead efforts with local sales account managers, solution specialists, and product marketing teams to align marketing efforts with revenue goals.
    • Collaborate extensively with regional teams to ensure the success of strategic accounts.
    • Collaborate with the creative team to develop compelling marketing materials and campaigns.
  • Data-Driven Decision Making:
    • Utilize data and analytics to measure the effectiveness of integrated growth campaigns and initiatives.
    • Generate insights and recommendations to optimize marketing efforts and achieve better ROI.
  • Market Research and Analysis:
    • Conduct market research to identify trends, opportunities, and competitive landscape.
    • Use insights to inform marketing strategies and tactics.
  • Technology and Innovation:
    • Stay current with marketing technologies and trends, implementing innovative solutions to enhance marketing performance.
    • Oversee the selection and management of marketing tools and platforms.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 15+ years of experience in Marketing, with at least 5 years in a senior leadership role, with a focus on global strategy and integration, preferably in the SaaS industry.
  • Strategic thinker with broad functional experience spanning consumer insights, brand strategy and marketing, product marketing, strategic planning, portfolio management, promotion, and digital and social marketing.
  • Proven success in developing and implementing integrated strategic Marketing plans.
  • Ability to effectively use technology and tools to enhance the efficiency and effectiveness of Marketing processes.
  • Data-driven with a focus on Marketing attribution, driving positive ROI on Marketing efforts, and optimizing those efforts to ensure successful delivery of results.
  • Proven track record of influencing, leading, and facilitating large-scale strategic initiatives with multiple senior stakeholders.
  • Excellent communication, interpersonal, and collaborative skills (including presentation skills) across levels, with an ability to persuade and influence, and the ability to build enthusiasm and commitment.
  • Ability to work collaboratively and independently in a fast-paced environment.
  • Will require regular business travel.

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