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AI Demand Generation Strategist

2 months ago

Sydney, New South Wales, Australia Leonardo Interactive Pty Full time
{"Role Overview": "As a Demand Generation Manager at Leonardo Interactive Pty, you will be responsible for developing and executing comprehensive demand generation strategies that align with the company's business goals for both the business and consumer markets. You will work closely with the marketing, sales, and product teams to create and manage multi-channel campaigns that attract, nurture, and convert leads into loyal customers.

Key Responsibilities:

* Strategy Development: Develop and implement demand generation strategies that align with the company's business goals.
* Campaign Management: Plan, execute, and optimize demand-gen marketing campaigns to test and scale high-performing channels and campaigns.
* Lead Nurturing: Design and manage lead nurturing programs to move prospects through the sales funnel using marketing automation tools and CRM platforms.
* Sales Enablement: Support the sales team with relevant content to drive conversion of B2B prospects.
* Content Creation: Collaborate with the content team and platform creators to create compelling and relevant content that resonates with our target audience and supports demand generation efforts.
* Tracking and reporting: Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations to drive program efficiency.
* Collaboration: Work closely with sales and product teams to ensure alignment on campaign objectives, messaging, and lead handoff processes.
* Budget Management: Manage the demand generation budget, ensuring efficient allocation of resources to maximize ROI.

Requirements:

* Commercial experience in demand generation, digital marketing, or a related field, preferably in the technology or AI industry.
* Proven track record of developing and executing successful demand-generation campaigns.
* Strong understanding of marketing automation platforms (e.g., Hub Spot, Marketo) and CRM systems (e.g., Salesforce).
* Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
* Strong project management skills, with the ability to manage multiple projects simultaneously.
* Excellent communication and collaboration skills, with a creative and strategic mindset.

If you're passionate about AI and technology, and want to drive innovation and impact, we encourage you to apply.

At Leonardo Interactive Pty, we're rapidly expanding and seeking passionate people in various AI roles.

Apply now and start the conversation whether you're based locally in Australia or overseas.

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