Chief Digital Media Strategist

1 day ago

Adelaide, South Australia beBeeDigital Full time $90,000 - $110,000
Job Overview

As a Digital Media Manager, you will play a pivotal role in driving online revenue through strategic traffic delivery to our website and mobile app sites.

You will be responsible for developing and executing effective digital media plans, testing and optimization across various digital marketing channels (Paid Search, Metasearch, Display, Programmatic, Paid Social), as well as managing digital media budgets to ensure all activities are measurable and deliver on set objectives.

The key responsibilities of the role include:

  • Designing and implementing innovative digital marketing and advertising strategies to grow new prospects, customers, and revenue to our digital platforms
  • Leading and providing strategic direction to a high-performing team of digital marketing specialists to drive growth across the business
  • Developing and executing media strategies across digital channels, including Paid social (Facebook, Instagram, TikTok, Spotify), Google Search Engine Marketing (Search, Display, YouTube) and Programmatic (e.g. display; OLV; BVOD; audio; rich media)
  • Digital Performance and Reporting - reporting on KPIs and results, as well as conducting regular marketing research, reporting and analytics to provide valuable industry, consumer and competitor insights, ensuring these are well communicated, easily interpreted and utilized throughout the team

**Key Qualifications**

To succeed in this role, you will be a highly commercial, experienced leader who possesses a deep understanding of current and emerging mobile/web technologies, CMS and digital campaign management/optimisation platforms.

You will have extensive experience identifying new digital marketing opportunities, building supporting business cases through to execution.

Key skills required include curiosity, listening, pragmatism, drive, flexibility and maturity.

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