Digital Marketing Leader

3 days ago

Sydney, New South Wales, Australia beBeePersonalisation Full time $140,000 - $190,000
Job Title: Digital Optimisation and Personalisation Manager

This is an exciting opportunity to join a dynamic and collaborative group, shaping the brand and driving growth across a leading financial institution.

Key Responsibilities:
  • Lead and mentor a team of subject matter experts in Conversion Rate Optimisation (CRO) and UX
  • Develop and implement data-driven strategies to optimise customer journeys and increase conversion rates
  • Guide the development and implementation of A/B and other testing strategies, personalisation initiatives, and other optimisation techniques across digital marketing channels
  • Effectively manage and prioritise multiple projects and initiatives simultaneously, using agile methodologies
Required Skills and Qualifications:
  • Demonstrated previous experience in a digital marketing team, ideally in a highly regulated industry
  • Proven experience leading and developing high-performing teams
  • In-depth knowledge of CRO, digital personalisation, customer journey mapping, UX, data analytics, and current digital marketing trends
  • Comprehensive knowledge of web design standards, usability, accessibility, and rich media
  • Hands-on experience with website and analytics tools, including Google Analytics 4 and Optimizely
Benefits:
  • Hybrid work options, flexible hours, and a compressed work week
  • Health and wellbeing support, including discounted gym memberships and private health insurance options
  • A diverse and inclusive workplace culture
What We Offer:

Our organisation values diversity, equity, and inclusion. We are committed to creating a workplace culture that is supportive, inclusive, and empowering for all employees. If you are passionate about digital marketing and want to be part of a talented team, we encourage you to apply for this exciting opportunity.

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