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Marketing Communications Specialist

2 months ago

Sydney, New South Wales, Australia Dexcom Full time
About Dexcom

Dexcom is a global leader in transforming diabetes care and management by providing Continuous Glucose Monitoring (CGM) technology to help patients and healthcare professionals better manage diabetes.

Job Title: Marketing Communications Specialist

We are seeking an experienced Marketing Communications Specialist to join our dynamic marketing team across Australia and New Zealand. As a Marketing Communications Specialist, you will develop and implement effective communication strategies and campaigns to promote our organisation's mission, brand, and initiatives.

Key Responsibilities:
  • Develop and execute comprehensive communication plans and strategies to enhance brand awareness and promote organisational goals.
  • Manage all company PR activities and coordinate with external PR agencies.
  • Create engaging and persuasive content for various channels, including press releases, media pitches, articles, emails, newsletters, blog posts, social media, website updates, and internal/external communications.
  • Manage the Dexcom Warrior program and implement new strategies alongside the Marketing Management Team to engage new Dexcom Warriors and raise awareness of diabetes and our product range.
  • Build and maintain relationships with influencers, stakeholders, and key organisations to secure coverage and partnerships.
  • Assist in crisis communication management, including drafting statements and coordinating responses with our PR agency.
  • Help manage the organisation's social media presence and develop strategies to increase engagement and followers.
  • Coordinate events, such as press conferences, product launches, and community outreach programs, in collaboration with our events team.
  • Collaborate with cross-functional teams to gather information and ensure consistent messaging across all communication channels.
  • Liaise with advertising companies to prepare detail aids, leaflets, posters, and other materials alongside our graphic designers.
  • Distribute materials to healthcare professionals and consumers through appropriate mediums.
  • Collect and analyse target audience behaviour data to assist in implementing new strategies across brands.
  • Work closely with different cross-functional areas within the company and global teams to ensure all communications, PR, and social media activities are managed and approved, including regulatory, education, market access, management, global teams, and legal.
  • Manage all sponsorships for AMSL Diabetes and work closely with regulatory, legal, and medical approvers.
  • Implement and suggest new social media trends and initiatives alongside the Marketing Management Team.
  • Create regular reports, monitor and analyse communication activities to assess effectiveness, and make data-driven recommendations for improvement.
  • Stay updated on industry trends and best practices in communication and marketing.
  • Ensure that all communication distributed is compliant and meets the requirements of the company and regulatory bodies, including branding guidelines, industry codes of conduct (MTAA, MTANZ), and relevant laws and legislation (TGA, ACC, Medsafe, Spam acts).
Requirements:
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
  • Proven experience working as a Communications Specialist or in a similar role.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Strong storytelling, content creation, and optimisation abilities.
  • Proficient in using various communication tools and platforms.
  • Solid understanding of social media platforms and their use for brand promotion.
  • Ability to work on multiple projects simultaneously and meet deadlines.
  • Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
  • Experience in crisis communication and reputation management is a plus.
What We Offer:
  • A front row seat to life changing CGM technology.
  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organisation committed to our employees, customers, and the communities we serve.