Strategic Marketing

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $100,000

As a specialist in content and marketing, you will play a key role in driving growth and engagement across our various businesses. Your expertise will be crucial in crafting and executing a unified marketing strategy that aligns with our goals.

Key Responsibilities:
  • Develop annual content strategies and plans across multiple businesses, leveraging your knowledge of content marketing principles and content creation.
  • Manage retail marketing programs, ensuring alignment with business objectives.
  • Collaborate with internal teams and external agencies to deliver compelling content experiences for customers.
  • Track and analyze content performance, using insights to inform future strategies.
  • Lead the planning and creation of engaging, performance-driven content across multiple businesses, working closely with influencers, ambassadors, and content creators.

This role requires a seasoned content specialist who can drive results and growth through innovative marketing strategies. The ideal candidate will have 6+ years of experience in a senior marketing, content, or digital marketing role, with a strong understanding of content marketing principles and content creation.

Requirements:
  • Tertiary qualifications in marketing, business, or a related field of study.
  • Proven experience in campaign management, retail marketing, and significant digital and content marketing expertise.
  • Strong project management, verbal, and written communication skills.
  • A sound knowledge of the industry is highly regarded, or a proven track record in franchising/retail industry.

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