Area Marketing Operations Lead

2 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time $160,000 - $190,000
Key Responsibilities
  • Drive Area-wide initiatives that align with Avanade's Go-to-Market strategy, collaborating cross-functionally to achieve business objectives.
  • Develop and execute programs that support Client Segmentation model and foster strategic marketing relationships with Microsoft.

As an Area Group Marketing Manager, you will be responsible for:

  • Understanding Avanade's corporate strategy and go-to-market approach, working closely with Area Marketing directors and Country Marketing Managers to align business priorities and develop annual marketing plans.
  • Designing a strategic approach to Alliances and partners, focusing on maximizing the Microsoft Alliance to drive business growth across Area and supporting regions.
  • Building strong relationships with stakeholders including Area leadership, sales leads, solution and industry leads, peers in Growth Markets and Global marketing community to inspire, influence, and align around Area and regional go-to-market strategies.
  • Acting as a conduit between Country Marketing Managers and Global Marketing to ensure Area adoption of Global Campaigns.
  • Supporting and driving Area and regional KPIs and metrics for campaigns, ensuring clear campaign goals, a close-looped-marketing approach, and maximized return-on-marketing-investment.
  • Working with Marketing Directors and Country Marketing Managers to support effective marketing budget appropriation and spend, marketing calendar, and campaign execution, aiming for operational excellence.
  • Designing, driving, and supporting Area account-based marketing and CXO programs in support of strategic and growth accounts.
  • Leading and mentoring junior team members to inspire and influence the broader stakeholder community to work together to exceed expectations and deliver strong growth in leads, sales, and pipeline influenced.

Requirements

  • 8-10 years of business-to-business marketing management experience working for multinational companies ideally in the technology industry.
  • A motivated, self-starter who can handle ambiguity and define cross-regional programs from scratch while working cross-functionally to execute.
  • A collaborative team player with the ability to influence and inspire the broader stakeholder community, Area and country leadership, Sales, Global, Area and local marketing, strategic Alliances, and partners to align and support the execution of local go-to-market strategies.
  • An expert in both marketing strategy and campaign execution with a 'join-the-dots' thinking approach.

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