Brand Portfolio Manager

2 days ago

Saint Leonards, Victoria, Australia Lactalis Full time
Job Description

We are seeking a highly skilled and experienced Brand Portfolio Manager to join our team at Lactalis. As a key member of our marketing team, you will be responsible for managing our Sanulac product portfolio to deliver on commercial and brand objectives.

Key Responsibilities
  • Lead market analysis, strategic planning, budget development, and HCP marketing plan preparation to achieve annual sales, profitability, and market share targets.
  • Analyse financial performance of the brand portfolio, identifying opportunities and risks.
  • Develop annual HCP marketing/portfolio plan (4Ps) to drive brand growth via HCP recommendations.
  • Execute HCP marketing cycle plan in conjunction with Sales and Regulatory teams.
  • Identify and evaluate opportunities for NPD and lead the project management from concept through to execution and post-launch monitoring.
  • Provide clear, succinct briefs to agency partners to deliver strong plans to enhance our position in the HCP market.
  • Champion the brand among external and internal stakeholders.
  • Foster relationships with key HCP influencers, opinion leaders, and target customer groups.
  • Support the medical field sales team with development of marketing materials.
  • Coordinate the implementation of marketing conferences/events where required to drive visibility of Alula with HCPs.
About You

We are looking for a candidate with a tertiary qualification in Business, preferably majoring in Marketing, who is results-driven with a passion for winning. You will be a strong and effective communicator with experience in marketing to HCPs.

You will have:

  • Strong project management skills and budget management.
  • The ability to think strategically.
  • Experience in managing the development and execution of expert/HCP connections and media.
  • Excellent communication skills and ability to deliver expert communications.
  • Excellent financial and analytical capability to analyse, measure, and track relevant KPIs.
  • Ability to build strong internal (local and global) and external stakeholder networks.
  • Ability to develop initiatives and work independently and collaboratively.
  • Strong understanding and demonstrable experience of the marketing mix to positively impact brand and commercial outcomes.
  • Be comfortable interpreting data and generating insights to provide actionable recommendations to improve brand performance.
Benefits
  • Modern offices located adjacent to St Leonards Station.
  • Flexible working options.
  • Ongoing training and development.
  • Access to a wide range of product discounts.
  • Employee Assistance and Wellbeing programs.
  • Paid parental leave.
  • Part of the world's largest dairy company, Lactalis.

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