
Elevate Your Career as a Marketing Campaign Strategist
3 days ago
TPG Telecom is dedicated to creating a better future for Australians. We strive to build vibrant, connected communities where everyone belongs. Our goal is to redefine the telecommunications industry and change its course.
The role of Marketing Campaign Strategist is crucial in this endeavour. This position requires someone who is passionate about developing effective marketing campaigns based on customer insights and test and learn strategies.
This role will work closely with wider product, marketing, and GTM teams to ensure campaigns meet business objectives. You will deliver highly effective marketing campaigns that target key customer groups, driving consideration, orders, and positive brand health outcomes.
Key Responsibilities:
* Understand the target audience and their wants and needs
* Develop category marketing strategies and execute them with focus on effectiveness and driving business outcomes
* Work with external and internal teams to develop exceptional marketing campaigns based on compelling, validated consumer propositions
* Provide media planning recommendations for the specific brand/product portfolio
* Launch and execute marketing campaigns in collaboration with channel specialists
* Report on marketing performance in relation to business commercial performance
What We Offer:
* A flexible hybrid way of working (from home and office)
* Access to a free mobile plan
* Access to a free NBN 100 plan
* Additional 4 days of leave to be used whenever you like - every year
* Access to our learning platform and internal development opportunities
* Discounts on corporate partners' products
Why Join Us?
We are an accessible workplace where everybody feels safe to bring their authentic self to work. If you think this role is a great fit for you but some qualifications don't align with your experience, we still encourage you to apply. You might just be the perfect candidate for a similar role with us.
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