Data Scientist-B2B Marketing Research

This is a Data Scientist-B2B Marketing Research & Data role with Canva based in Sydney, NSW, AU
== Canva ==

Role Seniority - mid level

More about the Data Scientist-B2B Marketing Research & Data role at Canva

Job Description

Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte Thanks for stopping by. We know job hunting can be time-consuming, so let's get straight to the point.

Where and how you can work We believe great work happens when people feel supported and trusted. This role can be based at our Sydney campus or any of our hubs in Melbourne, Brisbane, Perth or Adelaide. You have the flexibility to work from the office, from home, or a mix of both—whatever suits your life.

What you'll be doing This role sits at the heart of Canva's B2B marketing strategy, helping drive growth through smart, actionable insights. While the role will evolve over time, to start you'll focus on:

• Partnering closely with B2B Marketing teams to measure and report on progress toward revenue and growth goals.

• Acting as a strategic thought partner in identifying opportunities, measuring impact, and shaping the B2B marketing roadmap.

• Designing measurement frameworks that track marketing performance, lead conversion, and pipeline health.

• Turning complex data into clear, actionable insights that inform media investment, campaign strategy, and go-to-market plans.

• Evaluating key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.

• Applying your knowledge of attribution (e.g. multi-touch) or MMM to help credit marketing impact across touchpoints.

• Collaborating across Marketing, Sales, Analytics Engineering, and Product to make sure data is accurate, connected, and decision-ready.

You might thrive in this role if you:

• You're a natural communicator who creates alignment and brings clarity to complex problems.

• You love supporting pipeline-focused teams and enabling growth in a B2B environment.

• You're great at helping teams align around KPIs and strategic insights.

• You've built dashboards to track the marketing and sales funnel (and know what makes one actually useful).

• You're confident with SQL and data warehouses like Snowflake, BigQuery, or Redshift.

• You can wrangle and analyse data in Python or R.

• You're familiar with attribution modelling or marketing impact evaluation.

• You're collaborative, curious, and excited to work across Marketing and Sales.

• (Bonus) You have experience with B2B SaaS metrics like MQLs, SALs, and ASP.

About the team This role sits in our Global Marketing Research & Data team—home to researchers, analytics engineers, and data scientists who thrive on solving hard problems. We partner closely with Canva's 500+ person marketing org to deliver insights that inform real decisions.

What's in it for you? Achieving our crazy big goals motivates us to work hard — and we do — but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:
• Equity packages — we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and support you personally

Check out lifeatcanva.com for more info.

Other stuff to know We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva — so even if you don't feel like your skills quite match what's listed above, we still want to hear from you Please note that interviews are conducted virtually.

Qualifications

See attached JD

Additional Information

See attached JD

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Canva team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Partnering with B2B Marketing teams
• Acting as a strategic thought partner
• Designing measurement frameworks

Key Strengths

• Data analysis
• Communication
• B2B marketing
• Attribution modeling
• Dashboard creation
• B2B SaaS metrics

Why Canva is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Canva not with Hatch.

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