Associate Manager, Marketing Innovation

This is a Associate Manager, Marketing Innovation (New Channel Growth) role with Agoda based in Melbourne, VIC, AU
== Agoda ==

Role Seniority - senior, mid level

More about the Associate Manager, Marketing Innovation (New Channel Growth) role at Agoda

About Agoda 

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel 

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team: 

The Marketing Innovations Team at Agoda identifies & develops new marketing channels that have high growth potential. This department is highly creative, data-driven and focused on developing at-scale marketing programs that ensure Agoda's leadership in the new & emerging channels.  The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Marketing Innovations Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this role, you'll get to: 

• Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels

• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights

• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth

• Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau

• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.

What you'll need to succeed: 

• Extensive Experience: 5+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry. Bachelor's degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus.

• Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel

• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.

• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations. 

• Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen

It's great if you have: 

• Experience in digital or social media marketing

• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Agoda team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Develop and execute marketing strategies
• Conduct data analysis
• Communicate findings

Key Strengths

• Data analysis
• SQL
• Communication skills
• Digital marketing experience
• Statistical analysis
• Presentation skills

Why Agoda is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Agoda not with Hatch.

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