Growth Marketing Manager

This is a Growth Marketing Manager role with ShopBack based in Sydney, NSW, AU
== ShopBack ==

Role Seniority - mid level

More about the Growth Marketing Manager role at ShopBack

Our Journey

ShopBack started as a spark of inspiration one night in 2014 when Henry and Joel were brainstorming ideas in Henry's car. That lightbulb moment — earning Cashback while shopping online — was just the beginning. Fueled by the countless possibilities, the team locked themselves in a hotel room for 24 hours to code the very first prototype. Their mission? To revolutionize shopping by helping advertisers market more cost-effectively, while making every purchase more rewarding for shoppers.

Today, ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 45 million shoppers across 12 markets. With 20,000+ partners and over half a million transactions daily, we're redefining the way the world shops. As we expand globally, we're looking for adventurous, driven individuals to help us build The World's Most Rewarding Way to Shop.

About the Role:

We're looking for an incredibly ambitious, data-driven Growth Marketing Manager to take ShopBack through its next growth phase. This is a unique opportunity to lead customer acquisition and drive strategic growth as we work towards becoming a household name in Australia.

Your Adventure Ahead

• Performance Marketing: Champion performance marketing in Australia and work with our in-house agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram and YouTube. 

• Paid Social Content: Lead paid social content efforts including high-impact levers such as creative, post-click experience and algorithmic optimisations. Constantly iterate on content to maximise CACs and conversion rates

• Test-Measure-Learn Feedback Loop: Establish a continuous test-measure-learn process to optimise paid social content performance. Collaborate with local content and regional online marketing teams to test new ad formats, messaging, and targeting, scaling effective strategies and uncovering winning content.

• Analytics & Reporting: Monitor in detail campaign performance to derive actionable insights. Maintain a regular reporting cadence and track KPIs.

• Refer-A-Friend Program: Work with regional product marketing team to scale a highly successful referral program that drives customer advocacy and viral growth

• Partnerships: Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands to create joint initiatives and offers.

• Database Acquisition: Develop strategies for building, growing and converting new sign ups and app downloads

• Creative Collaboration: Partner with the content and creative team to drive campaign ideation, copywriting, and creative assets that resonate with target audiences across digital channels

• Continuous Improvement: Stay ahead of industry trends and platform updates to ensure we are always using best practices and pushing the limits in acquisition marketing

Essentials to Succeed

• Experience: 4+ years in a high intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels

• Driven and self-motivated: Always looking to find creative ways to scale and grow

• Analytical Mindset: Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.

• Expertise: Experience scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok

• Partnerships: Strong experience working on successful partnerships with sound unit economics

• Creative Focus: Value the importance of creative in performance marketing and have worked closely with creative teams to develop high-performing / scaled up ads

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the ShopBack team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Championing performance marketing
• Monitoring campaign performance
• Building partnerships

Key Strengths

• Performance marketing
• Analytical mindset
• Creative collaboration
• Partnerships
• Database acquisition
• Test-measure-learn feedback loop

Why ShopBack is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with ShopBack not with Hatch.

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