Director, Marketing and Student Recruitment

Director, Marketing and Student Recruitment

Permanent, Full time

Close Date: December 3, 2025 23:59 AEDT

REF: USQdmn1025

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- Drive the important next stage of the university’s brand and student recruitment strategy
- Lead a dynamic team, drive innovation, and influence UniSQ’s national visibility and growth
- Flexibility to be based at Toowoomba, Ipswich, or Springfield

The University of Southern Queensland (UniSQ) is seeking an exceptional leader to take on the role of Director, Marketing and National Student Recruitment.

Reporting to the Pro Vice-Chancellor (Engagement), this pivotal position sits within the Engagement Portfolio and is responsible for shaping and executing a unified, high-impact strategy that elevates the University’s brand, drives domestic student enrolments, and enhances UniSQ’s national visibility in an increasingly competitive higher education landscape. The successful candidate will steward the institution’s brand identity, digital footprint, and student acquisition strategies, ensuring that all activities are closely aligned with UniSQ’s strategic priorities and evolving market trends.

As Director, you will provide vision, leadership, and direction for the Marketing and Student Recruitment function, working collaboratively with a high-performing team across brand performance, national student recruitment, and the university website. You will oversee the development and governance of a strong and distinctive university brand, ensuring consistent messaging across all internal and external communications. Your remit will include leading the design and execution of data-driven, ROI-focused marketing campaigns, developing and implementing a cohesive national student recruitment strategy, and establishing sales strategies and tools to support student conversion efforts. You will also guide the evolution of UniSQ’s digital presence, with a particular focus on ensuring the website serves as a high-performing platform for discovery, engagement, and conversion.

The role demands a leader who can build strong collaborative relationships with internal stakeholders, including faculties, student services, and executive leadership, to ensure marketing and recruitment efforts are fully integrated with academic offerings and student experience initiatives. You will be responsible for driving market research and audience insights to inform strategic decision-making, managing significant budgets, and optimising resource allocation across channels and initiatives. As a people leader, you will mentor and develop a high-performing team of marketing and recruitment professionals, fostering a culture of innovation, excellence, and continuous improvement.

To be successful in this role, you will have a proven record of achievement in developing and executing marketing plans for large and complex organisations, as well as a deep understanding of the higher education sector and best-practice student recruitment strategies.

This is a unique opportunity to join a university committed to transformation, innovation, and student success.

The Organisation

The University of Southern Queensland (UniSQ) is a dynamic, multi-campus institution committed to delivering world-class education and research that transforms lives and communities. Ranked within the top 2% of universities worldwide, UniSQ is renowned for its flexible learning options, industry-connected programs and outstanding graduate outcomes—rated five stars for postgraduate starting salary.

With campuses in Toowoomba, Springfield, Ipswich, and a vibrant engagement hub in Brisbane, UniSQ offers a supportive and inclusive environment where ambition meets opportunity. As one of six lead Australian Trailblazer universities, UniSQ is at the forefront of space manufacturing research and regional innovation.

Rooted in a proud history and driven by a bold vision for the future, UniSQ empowers learners and strengthens communities through education, creativity, and collaboration.

To apply – click ‘Apply Now’, using reference USQdmn1025 addressing your cover letter and resume to Andrew Norton and Anthony Ellis of Future Leadership™, or call 1300 347 437 for further information.

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