Paid Media Specialist

Paid Media Specialist - South Bank, QLD

Job no: 528292
Brand: Marketing
Work type: Full time
Location: Queensland
Categories: Marketing, Web, Creative & UX

Paid Media Specialist; Drive Performance in a High-Growth Environment

Join a high-performing team with a results-driven mindset, where continuous learning, collaboration, and mutual support are central to our culture. We are seeking a Paid Media Specialist with deep expertise in paid media platforms and a strong technical foundation in performance marketing.

In this role, you’ll leverage your skills in analytics, conversion tracking, UTM implementation, data feeds, Google Tag Manager, and Google Ads Editor to deliver efficient, high-impact campaigns. Experience with SA360, GA4, and programmatic advertising is highly regarded.

This is a strategic B2B lead generation role within a fast-growing team transitioning from agency to in-house. You’ll operate in a dynamic, high-pressure environment with significant commercial potential, particularly in the Australian market. Your contributions will be highly visible, recognised by senior leadership, and instrumental in shaping the future of our paid media function.

What You’ll Bring

- Minimum 4 years’ experience managing paid media campaigns across search, display, and social channels

- Proven ability to develop data-driven strategies, manage budgets, and deliver measurable ROI and KPIs

- Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and other digital tools

- Strong understanding of lead generation strategies and full-funnel campaign execution

- Analytical mindset with proficiency in interpreting performance data and driving optimisation

Key Responsibilities

Paid Media Strategy and Execution

- Develop and implement paid media campaigns across Google, Meta, and LinkedIn

- Write compelling ad copy and optimise creative assets to meet performance benchmarks

- Conduct keyword research and audience segmentation to enhance targeting

Performance Optimisation

- Monitor campaign performance and conduct A/B testing across ads and landing pagesApply data-driven insights to improve campaign efficiency and effectiveness

- Perform competitor analysis to safeguard market share and identify growth opportunities

Budget Management

- Assist in budget planning and daily pacing

- Reallocate spend strategically to maximise campaign performance

Stakeholder Collaboration

- Partner with the Paid Media Manager, brand, and content teams to ensure campaign alignment

- Communicate performance insights and recommendations to internal stakeholders

- Stay informed on industry trends and emerging technologies

- Prepare detailed performance reports and provide actionable insights using analytics tools

What You’ll Enjoy

- Inclusive culture within Flight Centre Travel Group Australia, a certified Great Place To Work®

- Equal Opportunity Employer encouraging all suitably qualified applicants, including Aboriginal and Torres Strait Islander People, people from racial, ethnic, or ethno-religious minority groups, and people with disability

- Individualised Learning & Development pathway options

- Access to exclusive staff discounts across retailers, health & wellness, financial planning, and more

- Travel discounts for family & friends (flights, hotels, tours, cruises, insurance)

- Workplace Assistance Program and mental health support

- Regular awards nights, social team-building, industry events, and global conferences

- Corporate Social Responsibility programmes with paid parental and volunteer leave

- Sustainability initiatives to protect the environment

We are an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People, people from racial, ethnic, or ethno-religious minority groups, and people with disability.

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from recruitment agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

#J-18808-Ljbffr