Digital Marketing Specialist

You:

An innovative digital marketer with a keen eye for detail who excels at combining social media with other digital channels. You’re confident managing ad accounts across key platforms - especially social and YouTube -and you know how to use data to drive decisions and scale results.

You work best when collaborating with creatives to shape compelling campaigns, and you’re always refining your approach through structured experimentation and continuous learning.

Most of all, you’re passionate about music and live events and you get why helping fans get to the shows they love matters.

Us:

A rapidly growing ticket marketplace that is making waves, a huge amount of positive impact and changing the game in the live entertainment space. We're on a mission to become the world’s most trusted live event marketplace.

Mission:

Join a fast-growing startup at the intersection of tech, music and live events. As Digital Marketing Specialist, you'll own key paid media channels and play a hands-on role in shaping campaigns from brief to execution. You'll work closely with our brand team to deliver creative that resonates, while testing and scaling new performance opportunities to drive real impact.

The Gig:

- Paid Media Strategy: Develop and refine quarterly and campaign-level plans across social, programmatic and search channels to drive growth and hit ROAS targets.

- End-to-End Campaign Execution: Own the full ad ops workflow from audience targeting and creative specs to QA and tracking setup.

- Optimisation & Experimentation: Use data, tools and automation to test, learn and optimise across audiences, creatives, channels and bids.

- Media Planning & Forecasting: Leverage platform planners and third-party tools to model reach, size audiences and forecast performance and spend.

- Performance Analysis & Reporting: Translate insights from GA4, MixPanel, ad platforms and BI tools into clear, actionable recommendations.

- Cross-Functional Activation: Collaborate with brand and creative teams to align messaging, assets and launch timelines for integrated co-marketing campaigns.

- Audience Segmentation & Retargeting: Build and manage retargeting and lifecycle segments using CDP tools to drive repeat engagement.

- Compliance & Best Practice: Stay across platform policies, privacy updates and industry shifts to keep our campaigns sharp and compliant.

What You Bring:

- Proven Digital Marketing Experience

- You’ve spent some solid years in the game, building and scaling campaigns across social, search, and programmatic.

- Demonstrated understanding of how to scale what's working and when to pivot.

- Analytical & Data-Driven Mindset

- Proficiency in data analytics, budget management and reporting tools.

- Ability to make informed decisions based on data insights.

- Strong Communicator & Team Player

- Clearly articulate ideas, feedback and performance results

- Experience working closely with creative teams and cross-functional departments.

- Platform & Tool Proficiency

- Experience navigating platforms like Google Ads, Meta Ads Manager, and YouTube Ads.

- Familiarity with analytics tools like Google Analytics, Mixpanel and BI tools such as Metabase, Tableau or Power BI.

- Ability to troubleshoot and find solutions to technical challenges.

Why you'll love it here:

- You’ll be part of a supportive and motivated team that thrives on creativity, collaboration and a shared love of music and live events.

- We work hard, but we have fun. Otherwise, what's the point?

- You will have true ownership over your area of responsibility, and your input will be pivotal to the company's success. In turn, you'll have a real impact on people and the live events industry

- We’re committed to building a team that embraces diverse perspectives and creating an inclusive environment where everyone feels valued and empowered.

- We’re proud of the fact we are family-friendly and have a flexible work environment with our HQ based in Melbourne, Australia, and growing teams in the UK and the US

- You’ll get an extra personal day off every month

- We offer a monthly ticket allowance

- We will invest in your development with access to a ‘level-up’ allowance and make it our priority to help you achieve your career objectives.

Give it a shot:

- We're not counting the years on your resume. What gets us buzzing is talent and passion. If you've got the fire, we're here to fan the flames

- Feeling like you don't tick every box? Stop right there You're probably selling yourself short. We're on the hunt for hidden gems, so throw your hat in the ring and let's see what you've got.

- Here at Tixel, we believe that Diversity, Equity, and Inclusion (DE&I) is key to achieving our mission, which means we are dedicated to making our hiring fair, unbiased and inclusive. So, if you're from a background that's not seen enough in our industry – whether you're female, gender diverse, neurodiverse, a person of colour, part of the LGBTQIA+ family, or any underrepresented star – we're especially keen to hear from you.

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