E-Commerce & CRM Manager

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.

We’re seeking an experienced E-Commerce & CRM Manager to join our in-house digital marketing team on a parental leave contract (5 January 2026 - 15 November 2026). This pivotal role will lead our global e-commerce and CRM strategy, driving online sales and supporting key digital transformation initiatives.

The Role

Reporting to the Chief Marketing Officer, this role manages our e-commerce team and oversees our online experience across multiple international websites and CRM channels. The successful candidate will be responsible for leading the e-commerce strategy, delivering sales and conversion outcomes, and optimising the user experience globally.

Key Responsibilities

- Lead and execute the global e-commerce and CRM strategy to drive online sales, bookings and email performance

- Manage six Shopify Plus websites and six Klaviyo accounts, ensuring functionality, consistency and best-in-class UX

- Own and implement SEO strategy, including technical and content optimisation in collaboration with external partners

- Oversee website content, campaigns, merchandising and technical improvements in partnership with internal teams and agencies

- Build and manage strong relationships with external digital agencies and vendors (web, SEO, CRM)

- Manage and mentor two direct reports to foster collaboration and high performance

- Monitor and report on sales, traffic, campaign ROI and performance metrics

- Lead current website development projects and contribute to future web development strategies

Essential Knowledge / Behaviours Required

- Minimum 5-8 years’ experience in a similar e-commerce role with proven results managing complex, high-traffic websites

- Advanced knowledge of Shopify Plus (or similar platforms)

- Experience managing digital agencies and third-party vendors

- Familiarity with Klaviyo CRM and email marketing best practice

- Strong leadership and communication skills

- Proven track record of driving e-commerce sales, optimising UX, and achieving commercial targets

- Analytical mindset with strong reporting and budget management skills

- Strategic thinker with the ability to balance long-term initiatives and day-to-day execution

- Excellent written and verbal communication skills

- Passion and alignment with the Grace Loves Lace brand vision and values

Our Benefits

- Product discounts of 30% to 50% for yourself, your direct family, and friends

- Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers

- Access to Car Novated Leasing/Salary Packaging options through Flare, providing flexibility and financial benefits

- Join a highly passionate team within a rapidly growing business that is expanding internationally, offering exciting opportunities for career growth

- Receive continuous support and development opportunities, ensuring you can enhance your skills and progress in your professional journey

- Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment

All candidates must have unrestricted full time working rights in Australia and will be required to provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.

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