▷ Urgent: Brand Manager

4 days ago


Bundaberg, Australia Jebsen Group Full time

This role is to shape the future of a premium lifestyle brand in China- Bundaberg. Bundaberg is a bold, craft-brewed soda with an Australian heritage and cult following. You will lead 360° brand building for Bundaberg brand balancing strategic planning with hands‑on execution across daily EC marketing, campaigns, digital touchpoints, and sales support.

- Brand Strategy: Own the annual brand plan and define key campaigns, messaging, and media approach.

- Digital Strategy: Lead strategic planning & end-to-end execution across social platforms (RED, Douyin, WeChat) and build brand buzz around.

- EC-marketing support: work closely with EC sales team to understand sales performance, analyze diagnosis and support EC campaign landing.

- Partnership & Influencer: Manage partnership & influencer collaborations to build brand relevance and make sure our brand to be seen by the right TA groups.

- Cross-Functional Drive: Collaborate with sales, trade marketing to land commercial initiatives & activation.

- Performance Tracking: Analyze market, consumer, channel data to guide decisions; monitor campaign impact, optimize spend, and report brand performance regularly.

- Has at least 5 years of brand or digital marketing experience, ideally in premium food & beverage or lifestyle brands.

- Brings strong strategic thinking with hands‑on experience in EC or social media operations.

- Communicates clearly, works independently, and knows how to drive influence across teams.

- Has a strong brand instinct with an eye for good creative, storytelling pop culture and trendy spots & stuff.

- Is great at balancing structure with agility – can plan ahead, yet adapt quickly.

- Is fluent in Mandarin; working English proficiency preferred.

- Bonus if you have experience associated with Australian brands or living/study experience in Australia.

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