Performance Media Manager

We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home.

Where the team fits in

The Performance Media Manager role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au, Mortgage Choice, Flatmates and Property.com.au brands.

Reporting to the Senior Digital Marketing Manager, the Performance Media Manager will be responsible for the implementation, optimisation and reporting of performance strategy for realestate.com.au, realcommercial.com.au, Flatmates and property.com.au.

What the role is all about

- Build and execute best in class performance marketing strategies across our realestate.com.au, realcommercial.com.au and property.com.au brands

- Ensure digital media channels are effectively contributing to and driving monthly unique audience targets across all brands that you manage

- Ensure digital channels directly contribute to achieving 2M monthly active members taking meaningful actions on realestate.com.au (e.g. seller leads & property claims)

- Leading a team of two Performance Marketing Specialists you will be responsible for their professional growth development within REA Group, fostering a high-performance culture and ensuring alignment and engagement with business OKRs

- In-house delivery of all brand campaign activity across digital channels including Meta, TikTok and Google inc. YouTube.

- Accountability to multiple product teams to ensure we collaborate effectively and achieve all business targets (e.g. audience, seller leads & property claims) and in doing so proactively demonstrate the value of performance marketing channels

- Proactively share and demonstrate the impact and value of performance marketing with multiple product stakeholder teams within Consumer Product

- Actively develop and manage external partner relationships (e.g. Google, Meta, TikTok) to unlock incremental business value and access to new product & tech opportunities for REA Group

- A demonstrated ability to collaborate effectively with cross-functional teams (e.g. analytics, finance & SEO) to ensure optimal execution of performance marketing campaigns

- Identify new opportunities to expand or evolve our performance marketing strategy through in-platform optimisations or new to market technology

Who we’re looking for

- A minimum of 7 years of experience in a digital or performance marketing role, specifically with a focus on performance channels such as search, social, display & video

- A demonstrated ability to effectively run high performing digital campaigns showcasing a demonstratable link to driving business revenue growth

- Experience managing and delivering positive ROI with a seven-figure performance marketing budget

- Ability to demonstrate an in-depth understanding of marketing measurement and attribution of digital channels; experience working with marketing mix models considered favourable

- High proficiency in biddable management tools including Google Ads, Meta Ads & TikTok Ads

- High proficiency in analytics tools such as Google Analytics and/or Adobe Analytics

- Experience across Google Marketing Platform is considered a strong advantage (e.g. DV360, CM360, Google Tag Manager & BigQuery)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

- A hybrid and flexible approach to working

- Flexible leave options including, birthday leave and purchase additional leave

- Flexible parental leave offering for primary and secondary carers

- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity

- Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.

Our corporate headquarters in Melbourne is a bright open space, open to possibilities.

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