▷ (16/9/2025) Performance Marketing Specialist, Paid Search

4 weeks ago

Melbourne, Australia Who Gives a Crap Full time

Overview

Performance Marketing Specialist, Paid Search — Australia (Remote); Melbourne, VIC Australia (Remote)

About the role

As our Performance Marketing Specialist, Paid Search, you'll be a key player in helping us acquire, retain, and grow our active customers in the paid search channel. This is an opportunity for a technical performance marketer with experience managing large-scale budgets and a passion for global growth. You'll be instrumental in a brand-wide transformation, leveraging your expertise to build and optimize campaigns that directly influence our continued global expansion. This is where your skills will not only maintain performance but actively contribute to our business/'s future scale.

Reporting to our Performance Marketing Manager, you/'ll leverage your analytical rigour and deep technical expertise in paid search to impact our in-house Ecommerce team. You/'ll be instrumental in shaping our paid search strategy and execution, helping to lead our campaigns with data-driven decision-making, and collaborating with channel owners across Paid Social, Affiliates, and Lifecycle to ensure we’re optimising across the full customer experience.

Responsibilities

- Campaign Management: You’ve meticulously built and launched new paid search campaigns, ensuring they are structured for maximum performance and have clean data from day one.
- Optimization: You’ve run multiple A/B split tests on ad copy, bidding strategies, and campaign structures to consistently improve our CPAs and free up investment for further tactical expansion.
- Data Analysis: You/'ve dived into performance data to identify key trends, pulling out insights that inform our testing roadmap and contribute to a rigorous approach to optimization.
- Problem-Solving: You/'ve troubleshot issues with our Google Merchant Center feeds, ensuring our products are live and ready to sell, and that our data is accurate and transparent.
- AI Tooling: You’ve leveraged Google PMax and other AI-driven optimization tools as an amplifier—giving you more bandwidth to design bold experiments, influence creative direction, and tie Paid Search directly to business growth.

What we offer

We are a certified B Corp and work to make a difference every day while maintaining the highest standards of social and environmental impact. Our most recent score of 125.5 places us in very good company with other B Corps around the world.

We offer competitive salaries, meaningful healthcare support globally, generous paid leave, tailored learning and development opportunities, and free toilet paper. Our engagement surveys show 95% of the team is proud to work for Who Gives A Crap, and we share that pride.

Have you made it this far?

We encourage you to apply even if you don/'t check every box. We believe diversity of perspectives makes a team stronger and helps us deliver toilets and clean water for all.

Inclusion & Representation

We may anonymise and aggregate identity information to improve our diversity, equity and inclusion efforts. Providing this information is optional and will not influence the outcome of your application. You may self-describe or opt out entirely.

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