Paid Search Specialist

3 weeks ago

City of Melbourne, Australia Assembly Label Full time

Overview

Threebyone is home to three global denim brands – NEUW Denim, Rolla’s Jeans and Abrand Jeans. This newly created role is a mid-level position, working alongside our digital and brand marketing teams across Abrand Jeans, Rolla’s Jeans and Neuw Denim to devise, execute and performance manage the global performance marketing across Paid Search.

The ideal candidate will possess a mix of initiative, customer-first thinking and creativity, to spearhead local and global markets across paid search touchpoints. You’ll manage significant budgets, design AB tests and digital experiments, optimise search, shopping, PMAX and more, and work closely with our creative and product teams to ensure we’re delivering the right message to the right person at the right time.

Key Responsibilities

- Develop and execute customer acquisition strategy structures and optimisations, whilst continuously A/B test ad copy and landing pages to drive performance improvements.
- Own and scale a variable budget for paid search campaigns across Search, Display, Shopping, Performance Max, Discovery, and (sometimes) YouTube.
- Own end-to-end campaign management – from strategy and forecasting through execution, reporting, and iteration.
- Monitor, analyse, and report on campaign performance metrics — from CAC vs NCAC, ROAS to conversion rate and LTV.
- Collaborate with design, product, and lifecycle marketing to create cohesive acquisition journeys that are on brand.
- Regularly researching relevant keywords and optimising keywords around the latest product launches & drops.
- Write strategic copy aimed at conversion.
- Plan and execute multi channel campaigns that support online, retail and wholesale.
- Monitor brand positioning to ensure visibility and track overall impression share.
- Work with technical teams on optimising the product feed to ensure relevancy.
- Stay ahead of industry trends, algorithm changes, and platform updates to maintain a competitive edge.

To apply, click ‘apply now’ to submit your cover letter and CV.

Apply now

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