Head of Ecomm and Graphic Design

Head of Ecomm and Graphic Design (Luxury Knitwear)

company: Mia Fratino

job title: Head of Ecomm and Graphic Design (Luxury Knitwear)

location: Brighton

work type: Full-time

level: Senior

Role Description

We’re a fast-paced, high-end luxury knitwear label based in a beautifully curated, light-filled showroom and office space in Brighton. With an international wholesale presence and a thriving $1m+ ecommerce channel, we fuse bold design with premium quality and ethical production. Our team is small, agile and deeply committed – each person plays a critical role in the success of the brand.

We’re now on the lookout for a multifaceted superstar and strategic operator who can take the reins on Ecommerce, Graphic Design, and Creative Coordination – a rare opportunity to make a serious mark in a high-growth, highly creative environment. This is a unique opportunity to stretch your skills across multiple disciplines in a highly agile and rewarding environment.

This is not your typical fashion job. You’ll be wearing several (fabulous) hats across ecommerce, design and creative production. If you’re highly organised, full of initiative and thrive when given ownership – keep reading. This role is ideal for someone with a strong design sensibility, strategic ecommerce know-how, and a passion for luxury fashion. You’ll work across the full digital and physical brand experience – from the online store to printed look books and sales collateral.

Key Responsibilities

- Strategic direction and daily management of our DTC store

- Managing all paid media (Meta, Google, Retargeting) via agency or direct

- Planning and executing promotional campaigns (from ideation to reporting)

- Ownership of the EDM calendar – building campaigns, tracking results

- Management and optimisation of flows

- UX improvements and CRO optimisation in collaboration with our web developers

- Tracking KPIs, forecasting and weekly performance reporting

- Weekly and monthly reporting across key ecommerce KPIs

- Ensuring product launches go live with accuracy, impact and polish

- Coordinating campaign and ecommerce shoots – talent, locations, call sheets

- Working with photographers and stylists to bring the brand vision to life

- Building out look-books and seasonal sales collateral for local and international agents

- Managing assets across Dropbox, Canva and Shopify for cross-functional use

- Keeping the brand aesthetic tight across every touchpoint

- Printed marketing collateral (postcards, swing tags, POS signage, look books)

- Website assets & campaign visuals

- Packaging design and in-house brand touch-points

- Wholesale selling assets including line sheets and sales kits

- Artwork for seasonal and international look book

- Driving new online and marketing initiatives

- Participating in annual sample sales

- Liaising with agents globally

KEY SKILLS

- 2+ years’ experience in high-conversion ecommerce environments ($1m+ revenue)

- Strong graphic design capabilities (Adobe InDesign, Illustrator, Photoshop)

- Proven track record in fashion or luxury branding highly desirable

- Proven experience with Klaviyo, Shopify and Google/Meta Ads preferred

- Good understanding of the key factors that drive online performance

- Excellent communication skills – both written and verbal – are essential. You will be client- and team-facing, and must present professionally

- Strong commercial awareness, aesthetic eye, and attention to detail

- Must be a self-starter who can manage priorities independently in a fast-paced environment

- You’re naturally proactive, not waiting to be told what to do

- You’re fast, focused and fiercely organised

- You’re confident with design platforms (InDesign, Illustrator, Klaviyo etc.)

- You have a high standard and pride in every touchpoint your work touches

- Work fast and hold yourself accountable

- Know how to switch between creative and commercial thinking

- Are hungry to make a meaningful impact in a small team

- You love fashion, but you’re also commercially minded

- You can think strategically but execute quickly and with polish

- You bring loyalty, accountability, and a sense of humour to your work

Apply via Seek only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Melbourne, subscribe to Fashion Journal’s Careers updates here.

#J-18808-Ljbffr