Category Development Manager

7 days ago

Ballarat, Australia Fletcher Building Limited Full time

For over nine decades, we've been an integral part of the Australian manufacturing landscape, contributing to the iconic design ethos of the nation. Since the early days, when Vegemite was becoming a household staple, our brand has been there, crafting quality products that have graced kitchens and surfaces across the country.

Are you a strategic leader with a passion for building and construction, renovation, architecture, or design? Laminex is seeking an experienced and dynamic Category Development Manager to drive the growth of our Walls & Ceilings category, a key platform for our business expansion. Reporting to our National Category Marketing Manager and based in Melbourne your key responsibilities will include;

- Lead end-to-end category marketing strategies aligned with business goals and customer insights.

- Lead GTM (go-to-market) strategies, product development and portfolio management

- Drive new product development from ideation to market launch.

- Guide and direct the business and help build internal understanding on how to win in Walls (and Ceilings), including new business models, ways of working and supporting the establishment of new distribution channels

- Support building Sales knowledge and capability around spec pipeline and fit for purpose application for the current offer

- Deliver compelling marketing communications that influence buying decisions.

- Leverage data and market intelligence to guide strategy and uncover new opportunities.

- Mentor junior team members and contribute to team capability building.

What We’re Looking For

- Minimum 10 years’ experience in leadership marketing or sales management, with a focus on category, portfolio, and product development.

- Proven track record of developing and executing successful growth strategies within the wall panels or ceilings category with established networks and relationships

- Strong commercial and business acumen, with a focus on value creation and profitability.

- Excellent communication and stakeholder engagement skills.

- Growth mindset and ambition to take on increased responsibility.

Why Join Us?

- Play a pivotal role in establishing and expanding a substantial growth category, shaping the future of our business.

- Step into a high-impact role with the chance to influence strategy, mentor junior talent, and contribute to succession planning for senior leadership.

- Work alongside Sales, Supply Chain, and cross-functional teams to develop and execute go-to-market strategies, launch new products, and transform our market position.

- Build strong relationships with customers and partners, enhancing experience and loyalty.

- Attractive base salary plus opportunities for career progression in a large and complex organisation.

Ready to make your mark?

Apply now and help us shape the future of the Walls & Ceilings category at Laminex.

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