Regional Marketing Manager

Job Title: Regional Marketing Manager - ANZ

Location: Australia

Reporting To: Global VP Marketing & Partnerships

Why Join Us?

At Infinite Uptime, we’re on a mission to drive innovation and excellence in industrial IoT. We foster an inclusive environment where growth, creativity, and collaboration thrive. Here’s what you can expect as part of our team:

- Growth Opportunities: We offer ongoing learning, career development, and opportunities for advancement.
- Innovation at the Forefront: Be part of a team that encourages creative problem-solving and the development of cutting-edge solutions.
- Culture of Respect & Inclusivity: A workplace where diverse voices are heard and valued.
- Work-Life Balance: Flexible work arrangements and a supportive environment to help you succeed personally and professionally.
- Recognition of Excellence: Celebrating your achievements through rewards and acknowledgment.
- Collaborative Atmosphere: Join a team that values mutual respect, collaboration, and a sense of belonging.
- Great Place to Work Certified: Proud to be recognized as a Great Place to Work for three consecutive years.

Position Overview

We are seeking an Regional Marketing Manager to lead our newly acquired entity Movus’ business development efforts for new customer acquisition across Australia & New Zealand regions. This pivotal role focuses on driving top-of-the-funnel activities, such as lead generation, content distribution, and regional marketing campaigns, to create new business opportunities. The ideal candidate will be a strategic marketer who thrives in a fast-paced environment and can execute localized strategies that align with both sales and marketing goals.

As a key member of the Global Marketing Team, you’ll have the opportunity to directly impact Infinite Uptime’s growth by creating and executing regional marketing initiatives that resonate with key verticals like Minerals, Metals & Mining, Chemicals, Tires, Paper, Pharmaceuticals, Food & Beverage, and more.

Key Responsibilities

- Lead Generation & Opportunity Creation: Develop and execute targeted campaigns to generate high-quality leads and new business opportunities for the Americas and EMEA regions.
- Regional Marketing Campaigns: Oversee and manage the distribution of tailored content across multiple channels to engage target audiences and drive conversions.
- Sales & Marketing Alignment: Collaborate with sales teams to ensure marketing strategies are aligned with revenue goals and to optimize customer engagement throughout the sales funnel.
- Event Planning & Execution: Organize and manage marketing events, including workshops, roundtables, and industry seminars, to increase brand awareness and build relationships with prospective clients.
- SEO & Regional Market Optimization: Build and refine SEO strategies to boost brand visibility and enhance engagement within specific regional markets.
- Data-Driven Performance Analysis: Track and measure campaign performance, providing actionable insights to optimize future strategies and maximize ROI.
- Market & Competitive Research: Stay up to date with industry trends and competitor activities, and leverage insights to refine marketing tactics.
- Targeted Vertical Focus: Drive engagement in key verticals including Steel, Cement, Paper, Aluminium, Tyres, Pharma, and Food & Beverage, by tailoring marketing strategies to address unique needs within each sector.

Qualifications & Skills

- Experience: Minimum of 5 years in business development, lead generation, or account-based marketing, ideally within the Industrial IoT, AI, or manufacturing sectors.
- Digital Marketing Expertise: Strong experience with content distribution, SEO, and lead-generation strategies to build awareness and drive new opportunities.
- Event Management: Experience organizing and executing technical events, such as workshops, roundtables, and industry seminars, to engage prospects and build brand presence.
- Analytical & Data-Driven: Comfort with analyzing campaign data, performance metrics, and customer insights to continuously improve marketing strategies.
- Collaboration & Communication: Proven ability to work cross-functionally with sales and marketing teams, and to communicate strategies clearly to stakeholders.
- Technical Proficiency: Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Education: A Bachelor’s degree in Marketing, Business, Communications, or a related field is required. A Master’s degree is a plus.

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