External Communications Manager

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

The role

We are looking for an External Communications Manager to join the GPT team and elevate GPT’s brand presence and reputation across our key business units — Retail, Office, and Logistics.

In this key role, you’ll lead the development and execution of media relations strategies that drive visibility, strengthen stakeholder engagement, and protect GPT’s corporate reputation. You’ll craft compelling content for external audiences, build and nurture media relationships, and manage communication issues with professionalism and agility.

Working closely with the Head of External Communications, you’ll play an integral part in shaping GPT’s narrative, delivering proactive media opportunities, and ensuring a consistent, positive brand voice across all channels.

What you will be doing

Key Responsibilities

- Leading proactive and reactive media opportunities, collaborating with GPT subject matter experts to shape effective campaigns and responses.

- Building and maintain strong relationships with key media across property, business, urban affairs, and trade sectors.

- Developing and execute integrated communications strategies — including media relations, issues management, and industry engagement — to protect and enhance GPT’s reputation.

- Create clear, engaging external communications materials such as media releases, key messages, briefing notes, Q&As, and social content, anticipating needs across projects and milestones.

- Coordinating media events, briefings, and interviews for GPT spokespeople, and manage issues and crisis communications in partnership with business units.

- Monitoring media coverage to assess sentiment, identify emerging trends, and evaluate campaign performance.

What makes you stand out

You will hold tertiary qualifications in Marketing, Public Relations, or Communications, with a minimum of five years’ experience in a marketing, communications, or external communications role, ideally within an ASX-listed or large corporate environment. They will demonstrate strong written, verbal, and presentation skills, with the ability to craft clear and engaging messaging. Proven experience managing media relationships, executing campaigns, and handling issues management is essential. The role requires a proactive, hands‑on professional who can effectively engage and influence stakeholders across the business. High proficiency in Microsoft Office and Adobe Acrobat is expected. Experience in external communications within the retail sector will be highly regarded.

What makes us stand out

- Enjoy flexible working arrangements and generous leave options.

- Experience market‑leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.

- Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.

- Engage in comprehensive Wellbeing programs and benefit from market‑leading policies and support tailored to diverse needs.

- Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

- Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.

- Achieved number 2 real estate company in S&P Global Sustainability Assessment.

- Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.

- Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.

- Committed to our second Stretch Reconciliation Action Plan (RAP).

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.

If this role sounds like you, we want to hear from you. Go for it

Click on “Apply” to submit your application and Olivia from the Talent Acquisition Team will be in touch.

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