Product Marketing Manager

4 weeks ago

Brisbane, Queensland, Australia Forwood Safety Full time
Forwood is seeking an experienced Product Marketing Manager to lead go-to-market strategy and product positioning across our software solutions. This role sits at the intersection of Product, Marketing, and Sales and plays a key part in ensuring our products are clearly understood, effectively launched, and fully adopted by customers.

You'll work closely with cross-functional teams to translate product capabilities into compelling narratives and enablement materials that support customer adoption and revenue growth. From developing messaging frameworks to creating collateral that supports Sales and Customer Success, you'll help ensure our value proposition is clearly communicated across every touchpoint.

Key Responsibilities

- Lead go-to-market strategy for all major product and feature launches.
- Develop clear, differentiated messaging and positioning across the product suite.
- Create comprehensive GTM kits including sales decks, one-pagers, demo scripts, objection handlers, and internal briefs.
- Enable Sales and Customer Success teams with the right tools, training, and collateral to drive adoption and increase win rates.
- Collaborate closely with Product, Engineering, and GTM teams to align roadmap priorities with market opportunities and user needs.
- Conduct competitive and market research to refine positioning and sharpen sales narratives.
- Identify friction in the buyer journey and produce assets to support pipeline acceleration.
- Partner with Demand Generation and Brand teams to ensure consistent messaging across campaigns, content, and the website.
- Track and analyse product marketing effectiveness across adoption, enablement usage, and pipeline performance.
- Champion our value proposition internally and help unify messaging across the organisation.

About You

- 6+ years of experience in B2B SaaS, including 3+ years in a dedicated product marketing role.
- Proven track record of leading successful product and feature launches.
- Strong storytelling and copywriting skills, with the ability to simplify complex technical concepts into customer-centric narratives.
- Demonstrated experience creating sales enablement content and go-to-market collateral.
- Excellent cross-functional collaboration skills, particularly with Product, Sales, and Customer Success teams.
- Analytical mindset with a focus on impact, outcomes, and continuous improvement.
- Familiarity with competitive analysis, market intelligence, and enterprise buyer journeys.
- Able to manage multiple priorities and stakeholders in a fast-paced, high-growth environment.
- Bonus points for experience in:

- Safety, compliance, or industrial software sectors

- Enterprise sales enablement or onboarding

- Account-based marketing (ABM) and multi-stakeholder buying processes

Why Join Forwood?
At Forwood, we're on a mission to eliminate fatalities in high-risk industries through innovative, data-driven software solutions. You'll be joining a collaborative and purpose-driven team, with the opportunity to have a real-world impact while growing your career in a dynamic, remote-first environment.

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