Product Marketing Manager – Roadside

Product Marketing Manager – Roadside & Motorcycle Insurance

Join to apply for the Product Marketing Manager – Roadside & Motorcycle Insurance role at Auto & General Australia

Product Marketing Manager – Roadside & Motorcycle Insurance

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Join to apply for the Product Marketing Manager – Roadside & Motorcycle Insurance role at Auto & General Australia

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The role

As Product Marketing Manager for Roadside and Motorcycle Insurance, you'll own the end-to-end marketing strategy and execution for these products, driving sales, retention and growth. This is a highly collaborative role, working closely with Product, Pricing Partnerships & Alliances, Digital Marketing, and external partners to deliver results.

Brief Description

The role

As Product Marketing Manager for Roadside and Motorcycle Insurance, you'll own the end-to-end marketing strategy and execution for these products, driving sales, retention and growth. This is a highly collaborative role, working closely with Product, Pricing Partnerships & Alliances, Digital Marketing, and external partners to deliver results.

You'll develop go-to-market strategies, manage campaigns through the line, and leverage data to optimise performance. You'll also play a key role in adopting AI and innovative marketing approaches to increase efficiency and impact.

Key Responsibilities

• Develop and execute marketing plans that achieve sales, retention, and growth targets.
• Manage campaigns from concept to completion, ensuring speed, compliance, and effectiveness.
• Collaborate with internal stakeholders and external partners to maximise outcomes.
• Analyse data to inform decision-making, refine customer targeting and segmentation, and optimise marketing strategy and execution
• Identify new marketing channels, test innovative ideas, and embed continuous improvement.
  
  

What Experience You'll Bring

• 5+ years' experience in direct and/or product marketing, ideally within financial services or another regulated industry.
• Marketing Automation experience as part of a broader product or direct marketing background.
• Proven success delivering through-the-line marketing campaigns.
• Strong analytical skills with the ability to turn data into action.
• Exceptional stakeholder management skills.
• Experience managing agencies and working with internal creative teams.
• A commercial mindset, creative problem-solving skills, and attention to detail.
• Tertiary qualification in marketing, business, commerce, or related field.
• Passion for motorcycles or roadside services is a plus.
  
  

Our Perks

• Location – Toowong
  
  

Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.

The Benefits Of Working At A&G

• Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
• Work flexibility - with options to work from home two days per week.
• Options for leave - life happens, so we've got volunteer days, an additional paid 'ME' day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
• Grow with us - we've got learning and professional development opportunities to suit everyone.
• Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you're passionate about.
• Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
• Celebrate the wins - we love sharing our successes and celebrating together - join us and you've got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
• Save money - as well as discounts on insurance products, we've teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
  
  

About Us

Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.

Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.

We're excited about the future and we're always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia's best insurer If this sounds like you, apply today.

Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.

• A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesInsurance

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