Regional Franchise Manager

1 week ago

Bendigo, Australia Les Mills Asia Pacific Full time

We’re looking for a passionate Regional Franchise Manager to join our BFT HQ team as we continue to grow and strengthen our operations.

BFT is the fastest-growing and most advanced group training methodology, with over 300 franchises internationally. We've incorporated scientifically proven training techniques, aimed at reducing fat and creating lean muscle, into a variety of 50-minute training sessions that accredited coaches can conduct in a group environment.

ABOUT THE ROLE

As a Regional Franchise Manager (RFM) based in Victoria, you will play a vital role in supporting and driving the success of BFT franchises in the Victorian Region. This role offers a blend of office work, remote work and in-studio time.

Your key responsibilities will include:

Franchisee Support & Business Growth

- Build and maintain strong relationships with franchisees to drive studio success.

- Assist franchisees in optimising key revenue and profitability drivers.

- Provide proactive support to underperforming sites to close performance gaps.

- Help franchisees secure new BFT locations and expand their footprint.

Operational Excellence & Brand Standards

- Implement and refine the BFT presales model in collaboration with senior leadership.

- Conduct regular audits to uphold brand, operational, and sales standards.

- Ensure best practices are followed across all franchise locations.

Reporting & Performance Insights

- Deliver performance reports highlighting concerns and opportunities.

- Track key metrics, including member growth, profitability, and operational efficiency.

Member Engagement & Experience

- Work with franchisees to develop innovative strategies for member retention and engagement.

- Ensure all sites provide a best-in-class experience aligned with BFT’s industry-leading standards.

ABOUT YOU

- Passion and experience within the health & fitness industry (3 years minimum)

- Strong leadership, coaching, and presentation skills

- Experience in franchise management (strongly preferred but not essential)

- Business acumen – strong understanding of P&Ls and benchmarking reports

- Attention to detail & time management – ability to work autonomously and within a team

KEY PERFORMANCE INDICATORS (KPIs)

- Member Growth – Key milestones, including presales and retention at 12 & 24 months

- Profitability Growth – Supporting franchisees in achieving sustainable financial success

- Operational Efficiency – Improvements in site processes and brand compliance

This is an exciting opportunity to contribute to the growth of BFT across the region, work flexibly, and be part of a high-performing global team.

Apply:

Submit your CV and cover letter via the ‘Apply’ button.

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