Marketing Manager

Marketing Manager, ANZ

Melbourne, Australia

About AvePoint

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you

About the Role

As the Marketing Manager for ANZ, you will lead demand generation strategy and execution across the entire buyer journey, from creating awareness to accelerating pipeline and driving revenue. This role is responsible for full-funnel marketing programs that are aligned with sales priorities, regional goals, and corporate campaigns. You will work in close partnership with Sales, RevOps, and the broader global marketing team to develop programs that resonate with buyers, convert demand, and scale pipeline growth.

The ideal candidate is a data-driven marketer who thrives in a fast-paced environment and has a proven ability to execute integrated campaigns across digital, ABM, and field channels. You will bring a mix of strategic thinking and tactical execution, with strong ownership of regional success metrics and a customer-first mindset.

Key Responsibilities

- Develop and execute a comprehensive demand generation strategy across ANZ to drive pipeline and revenue, in line with the North America Marketing strategy
- Own full-funnel campaign planning from awareness through conversion, aligned to regional goals and sales plays
- Partner with Sales and RevOps to define audience segments, territory priorities, and lead qualification criteria
- Design integrated campaigns across channels including digital, paid media, ABM, email nurture, and content syndication
- Leverage global campaign assets and localise as needed to ensure regional relevance and impact
- Partner with the digital team to execute campaigns across all digital and social platforms, including paid, organic, and SEO
- Track, measure, and optimisze marketing performance using PowerBI, 6sense, and marketing automation platforms
- Work cross-functionally with content, brand, and product marketing to ensure campaign alignment and brand consistency for both channel (SI/VAR and MSP) and direct
- Contribute to the growth of AvePoint’s pipeline and brand presence in the ANZ region through innovative marketing approaches

What you bring to the team

We look for colleagues who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and showcase their contributions. Bring your aptitude and build upon what you do best for our leaders, colleagues, team, and you.

- 5+ years of B2B marketing experience, with a focus on demand generation and campaign strategy
- Strong understanding of the ANZ enterprise technology market and buyer behavior
- Proven track record of managing full-funnel programs and driving measurable pipeline impact
- Experience with digital advertising, ABM platforms (e.g., 6sense), and marketing automation tools (e.g., Marketo)
- Strong analytical and project management skills with attention to detail and execution
- Excellent communication skills and experience working cross-functionally in a global marketing environment

Benefits we offer

- Competitive market-based compensation
- Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
- Work life balance through hybrid working model of 3 days a week in office
- Generous PTO allowance incl. specific AvePoint Holidays (Birthday Day, Family Day, Holiday Half Day, Community Outreach Half Day)
- Private Health Insurance
- Mobile Phone Plan Reimbursement
- Tuition Reimbursement
- Dedication Awards
- Employee Referral Program
- ...and much more

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities. Privacy Notice is provided during the application process.

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