Lead Strategist

Why Right Hook?

Right Hook Digital is an eCommerce Growth Agency that’s laser-focused on delivering unmatched growth for ambitious brands. We’re all about results, but even more so, we’re about relationships. Our “profit-first” approach means we don’t just run ads; we build brands that last. By joining our team, you’ll be part of a collective that genuinely cares about making an impact—not only for our clients but for each other.

With a specialized pod team structure, each Lead Strategist here is backed by a tight-knit team and equipped with the tools needed to drive real results. We don’t believe in bloated client rosters or diluted focus—quality over quantity is our mantra. So if you’re passionate about driving big outcomes and want a career that scales with you, we’re your next home.

- Focus on Quality, Not Volume: Fewer clients, more impact. We let you get deep into each brand’s growth journey.
- Values at Our Core: Our values guide us daily—Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, and Kaizen.
- Growth as a Constant: With our Performance + Growth Framework (PGF), you’ll always have opportunities to elevate your skills.
- Strategic Impact: You won’t just manage accounts; you’ll shape and execute on the Growth Marketing OS, where every dollar moves the needle toward profitable growth.
- Candid Culture: Feedback here flows both ways, from team member to CEO. We mean it when we say “Openness & Candor.”

About the Role

As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning:

- Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
- Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
- Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
- Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
- Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
- Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
- Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
- Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

What You Bring

- Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
- Proven success driving results with $40k+/month ad budgets.
- Marketing expertise in creative strategy, data analysis, and fundamentals.
- Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
- Top-notch communicator with a client-centered mindset.
- A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

Benefits

Why You’ll Love It Here

- Competitive Pay: AUD $100k-$110k base with no cap on bonuses. Our top strategists earn over $190k with bonus structure.
- Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
- Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
- Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
- Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

If you’re ready to make a real impact and join a team that’s all about growth (for you and our clients), we’d love to see what you’ve got. Apply today and let’s make big things happen, together.

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