360 Campaign Manager

3 weeks ago

Sydney, Australia Ayan Infotech Full time

Overview

Ayan Infotech are looking for an SAS Customer Intelligence 360 Campaign Manager & Integration Specialist for an initial 4 months contract to start with in Sydney.

All applicants must have full unrestricted work rights in Australia.

Title: SAS Customer Intelligence 360 Campaign Manager & Integration Specialist

Location: Sydney

Type: Contract (4 months +)

Responsibilities

- Design, build, and manage multichannel marketing campaigns using SAS Customer Intelligence 360 platform (email, web, mobile, social).
- Create, schedule, and automate marketing workflows to streamline campaign operations and ensure timely delivery.
- Lead integration efforts between SAS Customer Intelligence 360 and Salesforce CRM to synchronize customer data and marketing activities.
- Manage full lifecycle migration projects from Adobe Campaign to SAS Customer Intelligence 360 including mapping, data validation, testing, and deployment.
- Collaborate with marketing, IT, and data teams to gather requirements and translate them into technical solutions using SAS CI 360 capabilities.
- Utilize SAS CI 360's advanced segmentation, audience profiling, and AI-powered insights to optimize personalized customer journeys.
- Troubleshoot and resolve issues related to campaign execution, data integration, and platform functionality
- Prepare detailed documentation and training materials to support knowledge transfer and user adoption.
- Monitor campaign performance, analyze results, and generate reports to measure marketing effectiveness and ROI.
- Stay updated with industry trends and SAS platform enhancements to recommend best practices and continuous improvement.

Required Qualifications

- Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or related field.
- 5+ years experience in marketing campaign management, with strong expertise in SAS Customer Intelligence 360.
- Hands-on experience integrating marketing platforms with Salesforce CRM.
- Proven experience leading migration projects from Adobe Campaign to SAS CI 360 or similar platforms.
- Strong knowledge of customer journey orchestration, multichannel campaign execution, and marketing automation.
- Proficient in building workflows, data segmentation, and marketing resource management.
- Familiarity with SAS programming or scripting for campaign customization (preferred).
- Excellent problem-solving skills, attention to detail, and ability to work collaboratively across teams.
- Good communication and documentation skills for technical and non-technical audiences.

Preferred Skills

- SAS certification or relevant technical training.
- Experience with data privacy compliance and real-time marketing analytics.
- Knowledge of additional CRM or marketing cloud platforms.
- Agile project management experience.

Contact: 02 9412 4178 for more details.

www.ayaninfotech.com

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