SAS CI 360 Campaign Manager

3 days ago

Sydney, New South Wales, Australia Delivery Centric Pty Ltd Full time $120,000 - $180,000 per year

Delivery Centric is seeking an experienced SAS Customer Intelligence 360 Campaign Manager & Integration Specialist to lead the design, development, and execution of data-driven, multichannel marketing campaigns. This role involves managing end-to-end campaign operations, integrating SAS CI 360 with Salesforce CRM, and overseeing the migration from Adobe Campaign to SAS CI 360. The ideal candidate brings a blend of technical expertise, marketing automation proficiency, and strategic thinking to drive seamless customer engagement and measurable marketing outcomes.

*Key Responsibilities*

  • Develop and execute multichannel marketing campaigns using SAS Customer Intelligence 360 across email, web, mobile, and social platforms.
  • Automate and optimize marketing workflows to enhance operational efficiency and ensure timely campaign delivery.
  • Lead integration efforts between SAS CI 360 and Salesforce CRM, ensuring data synchronization and campaign alignment.
  • Oversee end-to-end migration projects from Adobe Campaign to SAS CI 360, including mapping, data validation, testing, and deployment.
  • Collaborate with cross-functional teams to translate business objectives into scalable, automated marketing solutions.
  • Utilize SAS CI 360's advanced analytics, segmentation, and AI capabilities to enhance customer targeting and journey personalization.
  • Troubleshoot campaign performance issues and maintain platform stability to ensure uninterrupted operations.
  • Prepare documentation, training materials, and provide knowledge transfer for internal teams.
  • Analyze campaign data to measure effectiveness, generate insights, and support continuous improvement.
  • Stay current with evolving marketing technologies, SAS updates, and best practices to drive innovation.

*Qualifications*

  • Bachelor's or Master's degree in Computer Science, IT, or Marketing Technology.
  • 5+ years of experience in campaign management and marketing automation, with expertise in SAS Customer Intelligence 360.
  • Proven ability to integrate SAS CI 360 with Salesforce CRM and manage data workflows.
  • Demonstrated success in migration projects from Adobe Campaign to SAS CI 360 or equivalent platforms.
  • Strong understanding of customer journey orchestration, segmentation, and cross-channel campaign execution.
  • Proficiency in workflow design, data management, and marketing resource optimization.
  • Familiarity with SAS scripting or programming for campaign customization (preferred).
  • Excellent analytical, problem-solving, and communication skills with strong attention to detail.
  • Ability to work collaboratively across marketing, IT, and data teams.

At Delivery Centric, you'll be part of a high-performing team that drives innovation in digital marketing and customer intelligence. We foster an environment where expertise, collaboration, and technology come together to deliver measurable business impact. This role offers the opportunity to work with enterprise clients, lead strategic marketing transformations, and grow your career within a forward-thinking and globally connected organization.

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