GM, Global Growth Marketing

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses the UK, US and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.A bit about the role

As our GM, Global Growth Marketing, you will lead the development of our global growth centre of excellence—a central team that partners with local GMs to accelerate P&L growth. This is a senior leadership role with accountability for building and maturing our performance, lifecycle, and marketplace marketing capabilities, embedding a culture of experimentation, and ensuring every growth initiative contributes to measurable ROI.

You will oversee squads of channel owners across paid media, CRM, and emerging growth platforms, guiding their roadmaps while creating global frameworks, playbooks, and resources that empower local markets to execute. You/'ll be responsible for identifying and testing new growth tactics, leveraging industry trends and data-driven insights, and aligning global efforts with business objectives. This role sits at the intersection of strategy, execution, and enablement—balancing hands-on leadership of channels with the vision to scale growth practices globally.

If you worked here this past month, here are some things you might have been involved in:

- Partnering with local GMs to review growth channel performance and help them shape investment decisions that align with P&L targets.

- Leading a working session with channel leads (paid, CRM, marketplaces) to prioritise the next set of experiments and resource allocations.

- Rolling out a new global playbook on lifecycle marketing best practices, enabling local teams to adapt and execute for their markets.

- Launching a cross-market test of a new acquisition channel, working with data partners to design the experiment and track ROI.

- Advising finance and marketing peers on budget guardrails, ensuring spend is tied to measurable return and growth velocity.

- Reviewing industry trends and competitive insights to curate opportunities for new tactics or partnerships to pilot.

- Coaching a channel owner on scaling their experimentation framework, embedding a culture of test-and-learn across the team.

- Aligning with product and brand leaders to make sure growth initiatives connect seamlessly with the customer experience and business strategy.

Let/'s talk about you

We are looking for a growth leader with deep expertise in performance and lifecycle marketing who is ready to make a significant impact on a fast-growing business.

The kind of person who will thrive in this role

- You're excited by the challenge of building a global growth engine that empowers local teams to execute on hyper-targeted go-to-market strategies.

- You've led performance and lifecycle marketing at scale, and know how to balance channel mastery with a full-funnel perspective.

- You see experimentation as second nature—whether it's testing creative, channels, or lifecycle levers, you’re always looking for the signal in the data.

- You're as comfortable zooming out on global strategy as you are rolling up your sleeves with channel owners to sharpen execution.

- You believe growth and brand are allies and know how to connect performance marketing back to long-term customer value and business goals.

- You thrive on partnership with P&L owners, acting as a trusted advisor who can translate marketing into commercial outcomes.

- Above all, you're motivated by building a culture of curiosity, accountability, and results that makes the team around you better.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right). Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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Aside from being a total toilet paper fanatic, what was it about our job ad that made you apply? *

LinkedIn Profile please

This role sits at the intersection of strategy and enablement, focused on building a global growth engine that empowers local teams. Describe a time you successfully built a new capability (e.g., a global framework, a new channel playbook, or an experimentation model) and rolled it out to a distributed or local team. What was the key challenge you faced, and how did you ensure the new capability was successfully adopted and used to drive measurable P&L growth?

Our global growth center of excellence partners with local GMs to accelerate P&L growth. Tell us about a time you had to balance a centralized growth strategy with the unique needs and priorities of a specific local market. How did you align the global vision with local execution, and what was the outcome of this approach on key business metrics?

Inclusion & Representation

We’d love to know a little more about who applies to Who Gives A Crap. By sharing how you identify, we can improve our diversity, equity and inclusion efforts. All information provided will be kept according to our strict privacy standards.

Filling this part out is completely optional, but we really hope you choose to answer. Please know whether you decide to share or not will not influence the outcome of your application.

It’s important to us that when we’re asking this set of questions around identity and representation that everyone responding feels included and considered, so we’ve given you the opportunity to self-describe or opt out of answering entirely

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