CRM Manager

Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences.

The Opportunity

To support travel dreams to come true, the CRM Manager will lead, manage and execute the TripADeal CRM, Marketing Automation and Lifecycle Marketing capability.

This role will develop and implement CRM strategies that improve our database engagement, retention, and growth working closely with cross-functional teams to optimise customer lifecycle, create personalised multi-channel customer journeys, and leverage data insights to drive actionable improvements.

Organisational Structure

You'll report to our Head of Marketing in a full-time permanent position. This role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose

This role can be based from our Byron Bay HQ or Varsity Lakes Office. For candidates outside of Brisbane, travel to our Brisbane Office once a month would also be expected.

A Day in the Life

- Work closely with cross-functional teams and lead internal stakeholders to create and execute email marketing, marketing automation and lifecycle marketing activity.
- Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem.
- Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience.
- Drive the adoption of agile principles in marketing operations and campaign delivery.
- Lead and develop omni-channel automation journeys and campaigns that are personalised, relevant and optimised, from start to finish, including concept development, execution, and analysis.
- Oversee platform governance, including user management, data integrity, data sharing and compliance with privacy regulations.
- Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems.
- Report on results and provide recommendations on improvements, as well as manage budgets.
- Analyse campaign performance and develop robust reporting frameworks to track key metrics and ROI.

To be a Front Running Candidate

- Bachelor's degree in Marketing or equivalent
- 7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform, including strategic direction, platform enhancement and being on the tools.
- Proven track record of creating measurable customer and business outcomes through marketing automation initiatives
- Digital strategy and execution experience centered around driving business growth
- Team leadership experience and a desire to lead
- Experience leading CRM & MA cross-functional working group teams and managing direct reports in a business environment
- Demonstrated ability to work through CRM challenges and marketing automation processes
- Ability to quickly adapt strategies based on new insights, data, or feedback, aligning efforts with organisational priorities
- Communicates effectively across all levels of the organisation, translating technical CRM and automation insights into actionable information for non-technical stakeholders
- Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
- Passion for travel and industry knowledge is a plus
- The successful candidate will be required to undergo a Qantas background check

Why TripADeal?

- Competitive salary package
- Learn, develop and advance your career within TripADeal
- Fun, casual working environment, where shoes are optional
- Staff travel discounts
- Employee Assistance Program
- $1,040 per annum of subsidised gym memberships
- Access to Corporate Fitness Passport
- Regular social get togethers
- Savings and discounts on groceries, electronics and homewares
- Volunteer leave as part of giving back to the local community
- Generous parental leave support program

See your next destination as CRM Manager for TripADeal? Your future pathway is just one click away. Apply now

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Working with TripADeal

OurCore Belief

Travel is an experience that should be enjoyed by everyone and we're proud to make it an affordable option for all.

OurMission

To make travel dreams come true.

To deliver quality travel experiences that are easily accessible and hassle-free.

A bit about you

- Title *
- First name *
- Last name *
- E-mail *

Digits only or add + for international numbers

- Street *
- Street Cont.
- City, Town or Suburb *
- Postcode or Zipcode *
- Country *
- State, Region or Province *
- LinkedIn URL

(Please click on your profile and copy the URL from your profile page.)

- Australian Security Identification Card (ASIC) is a requirement; obtaining this card involves a thorough background check. Do you accept this as a requirement, including covering costs if needed? *
- Yes
- No - please let us know if you have any queries in the interview.

- For ASIC purposes, what is your full legal name, including any middle names? *
- If you have been referred by a member of our team, please provide their full name
- What kind of work are you looking for? *
- Permanent - Full time
- Permanent - Part time
- Contracting

- Which of the following statements best describes your right to work in Australia? *
- I'm an Australian citizen
- I'm a permanent resident and/or NZ citizen
- I have a family/partner visa with no restrictions
- I have a temporary visa with restrictions on work location (e.g. skilled regional visa 491)
- I have a temporary visa with restrictions on industry (e.g. temporary activity visa 408)
- I require sponsorship to work for a new employer
- I have a holiday temporary work visa
- I have a graduate temporary work visa
- I have a temporary visa with restrictions on work hours (e.g. student visa)

- This is an 100% in office role that cannot be performed remotely. Does this position still suit you? *
- Yes
- No

- Do you currently live in the region you want to work from? *
- Yes
- No - I need to relocate for my new role

- How much notice are you required to give your current employer? *
- None, I'm ready to go now
- 1 week
- 2 weeks
- 3 weeks
- 4 weeks
- 5 weeks
- 6 or more weeks

- Do you have any secondary interests that could create a conflict of interest if you were successful in landing this role? *
- Yes
- No

- How many years of experience do you have with Salesforce Marketing Cloud email marketing? *
- How many team members have you managed at one time in your previous roles? *
- Do you feel confident managing stakeholders, including at the Senior level? *
- Are you planning to take any leave within the next 6 months? If yes, please provide dates. *
- What's your expected annual base salary? *
- What weren't you getting from your last/current role that has made you look elsewhere? *
- Is there anything else that you'd like to share about yourself?
- Our interview process involves confidential and sensitive business information. Please note that we kindly ask that you don't record, save, transcribe, or share any part of the interview — and that you don't use any outside help during the process. *
- Yes
- No

TripADeal may collect personal information during the recruitment process and use it as described in our privacy policy. See Terms & Conditions and Privacy Policy for details.

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